Work At Home Business Opportunities Weblog
A friend of mine who was/is marketing the EZ Money Method was using Facebook. His results are at the link on my blog I just posted.
So he got me thinking about trying Facebook ads.
It’s how I learned how to get $50 in Free Facebook Ads.
Go create a Facebook ad.
Get right up to the point of posting an ad and then DO NOTHING!
Lo and behold, they decided to send me a coupon for $50 in Free Ads!
I’m sure they’ll do the same for you!
Editor’s Note: Adwords is still a very viable avenue for generating business leads…if you know how to use the service. Here, Abdul Karim, a professional Adwords consultant talks about 3 common mistakes that could plunge your advertising campaign on Google into NEGATIVE RETURNS. Are you making these mistakes?
Google Adwords is a powerful advertising tool that allows business owners to bid for ads spaces on search terms. When used correctly it can return a very good ROI, often beating all other ad platforms both is reach and cost effectiveness.
When used incorrectly it can end in you wasting a lot of money on ads that never result in leads.
In this article I will highlight 3 common Adwords mistakes committed by novice users and how to avoid them.
Not targeting the correct market.
The secret to making Adwords work for you is high relevancy of ads and landing pages to the users’ search term. The general principle to this is that users will only click on Ads that is useful and relevant to them. So it’s no good targeting Wellington Boots ads to users search for Beach Holidays. However this is far too obvious an example, in practice what happens is that advertisers pitch their services to non-buying markets. Case in point targeting Wellington Boots to someone searching for “how to repair wellington boot holes”.
To help identify your correct market, look at your sales (or conversions) then trace back these conversions to the keywords users search for to get to your site. You should be able to build up a strong picture of what type of keywords work for you. Then reprioritise or restructure your account around those keywords.
Not structuring your campaign properly.
This is a fundamental mistake made by many advertisers who are new to Adwords. Advertisers will list all ads and keywords in one single ad group. The campaign will be a mish mash of difference services. A company specialising in outdoor gear might sell raincoats, tents, wellington boots etc. What may happen is that their raincoats’ ads appears when a user searches for wellington boots.
What you should do to avoid this is structure your campaigns by creating seperate ad groups for each product and product lines. It may feel tedious at first, but believe me your ad budget will love you for it, and so will your profitability.
Set and forget Adwords management.
Many accomplished online advertising experts are just as guilty on this as beginners. ideally advertisers should adopt the kaizan “always improving” approach to online advertising. The truth is you’re going to be competing with other business owners who are reacting to you as well as other advertisers. When you leave your ads as-is, without updating or monitoring them. You may find your ad position and CTR dwindling and your costs going up. Also you may miss out on opportunities to cut costs by cleansing poor performing ads and retargeting your budgets to better performing ads and keywords.
In order to avoid wasting your ad budget, it’s important to continually monitor your campaign. There are many reporting tools available which can help you identify high profit keywords and money wasting keywords. A good way to do this, is to set up conversion tracking and monitor your cost per conversion over time. This is possibly the single most useful metric out of the entire Adwords system.
Article written by Abdul Karim, an Adwords consultant from the UK. He manages Adwords campaigns from all over the English speaking world. His website is Karimium.com
Social Engineering And Physical Data Security
Most people imagine hackers as mysterious figures pounding away at keyboards in dark rooms as IT personnel fight them back from across the internet. The truth is far more frightening.
Most major security breaches are the result of social engineering hacks where criminals call or email people, sometimes even IT support, in an attempt to gain passwords or other vital information. Particularly brazen hackers may even use information they’ve gathered to show up at businesses and pretend to be part of an IT support team in an attempt to gain hands on access to servers and isolated networks. Hackers employ the same methods of confidence men and other career criminals to obtain whatever they need to steal your data.
The state of California is teeming with businesses that are ripe targets for corporate spies and hackers, and it’s quality IT support Los Angeles and it’s surrounding counties need. Many IT firms focus on the server-side aspects of security, often downplaying the importance of physical security and the proper training of support personnel against the subtleties of social engineering. It takes skilled professionals to provide the IT support Los Angeles, and other Southern California businesses, need to
protect them from social engineering scams. Organizations must establish a framework of trust at the employee level, ensuring the integrity of sensitive information, and establish security protocols for the people who have access to that information. Site security measures must also be tested frequently to ensure, and improve upon, their effectiveness. Security measures must be practiced regularly, but exist in a manner so as to be as unobtrusive as possible.
Security protocols are useless if they aren’t followed, that’s why it’s important to build a relationship with clients. IT support is more than simply maintaining networks and servers. It’s interacting with clients on a personal level to help them protect their interests.
Here’s a crazy question I have.
Does anyone have a Kindle Fire HD they’re using predominantly in their home business?
How is it stacking up to what you used previously?
Are there good apps you recommend for home business use?
Please let us know with a comment!
10 Things You Must Give Up to Move Forward
1. Letting the opinions of others control your life
2. The shame of past failures
3. Being indecisive about what you want
4. Procrastinating on the goals that matter to you
5. Choosing to do nothing
6. Your need to be right
7. Running from problems that should be fixed
8. Making excuses rather than decisions
9. Overlooking the positive points in your life
10. Not appreciating the present moment
Salehoo Stores are on sale at STEEP discount for the next few days! Check now to get a huge monthly DISCOUNT for unlimited hosting!
Click here to claim your discount on a Salehoo Store!
“Salehoo” previewed in 2005 to some controversy. I mentioned it here. But in the internet service world the time between THEN and NOW is tremendous and Salehoo has turned out to be an amazing resource for home based business entrepreneurs.
Who uses their stores?
- People who want to sell REAL, NAME BRAND products at solid profit margins to REAL PEOPLE on Ebay, Amazon, Craigslist, etc.
- People who want a “hands free business model” where the dropshipper handles all the freight while the entrepreneur handles the marketing end of the business.
- People who aspire to more time and financial freedom but recognize that an investment in hosting and product acquisition is CRUCIAL to having a proper business.
- People who realize that they want to run the BUSINESS END of an online business and not have to become a “computer geek” to start making money!
- People who realize they can make much more selling on Amazon, Ebay, Craigslist and numerous other sites than the pennies per day a Salehoo store costs!
- People who want a reputable company to help them learn the ins and outs of doing business online!
- People who would like to have an online store UP and RUNNING in just a few minutes LITERALLY!
If that sounds like you, here are some real people who’ve been in business for years who have benefited from Salehoo’s services. Perhaps you can too!
Here are some testimonials!
We’ve been members of SaleHoo for 3 years. We absolutely LOVE It!
We cannot recall how we found SaleHoo, but it was at a fortuitous time for us! All our vendors had gone in different directions, and our customer base needed things we could no longer get and Voila! Enter SaleHoo!
Our first impression was “WOW!” We immediately found a broad array of great vendors, most of whom we are still using! Thank you, thank you, thank you, SaleHoo!
In addition to the fantastic do-it-yourself SaleHoo directory to locate suppliers, we also love the helpful reviews and concise data summaries, as well as the fact that SaleHoo staff are there to help.
Alice’s blog has been a lifesaver, as have the efforts of the tenacious other Angels at SaleHoo. For example, we needed christening sets ASAP, and the SaleHoo team sent us an extensive list that we are still using!
Same thing with maxi dresses for our plus size ladies: All our vendors had sold out, but SaleHoo once again came to the rescue, so our dear customers could party, cruise or whatever in chic, affordable style!
eBay members have written to us to ask about SaleHoo, its benefits and ‘realness’…lol. Yes, SaleHoo is very real, its benefits terrific and we are thrilled to have them on our team/supporting us 24/7! (We are long-time Girl Scouts and value the honesty in them and ourselves!)
The biggest obstacle we’ve had to overcome has been the economy. But diversifying our business has helped up immensely. Yes, find your niche, but have back-up niches, as some days one is hot and other days another is!
Carolyn Newsom and Virginia Ehrlich
Ok, here’s another testimonial…
I’ve been a member of SaleHoo for a couple of years. The site is a goldmine of suppliers. I like the feedback from other members, and the forum information. Also, that the suppliers have been checked out for legitimacy and are easy to find.
I currently sell ladies’ accessories (purses, lingerie, scarves and shawls), printer ink, coins, and hammered aluminum through eBay. As well as books through the Amazon fulfilment program.
I’m also helping my parents downsize by selling items for them. Soon I hope to start doing this for others too. You never know what they will come up with for you to sell and it gets the creative juices flowing!
The great thing about this business is that you work your own hours from your own home or office, and you can change products if you need to. You can even be seasonal.
One of the biggest obstacles I’ve had to overcome in selling online has been information overload. SaleHoo has been a big help there as not only do they make the process of finding suppliers quicker and easier, they also have a great amount of useful advice all in the one place.
You never know… if you’re thinking of opening an online store THIS CHRISTMAS now is the time and THIS maybe the online store help you need to get going!
Click here to claim your discount on a Salehoo Store!
Here are the kind of profits you can make by dropshipping!
Note: That’s my affiliate link above. Click it if you wish… it’s a great discount if you wish to start your own store.
Embracing the Bring Your Own Device Trend?
In a world where business is increasingly mobile, it is necessary for companies to embrace the rising trend of employees using their own mobile devices for work. There are challenges that come along with the “bring your own device” or “BYOD” trend though.
What is BYOD and why is it Increasingly Popular?
It goes by a few other names, which include “bring your own technology” or “BYOT” for short. Regardless of the name, it is the practice whereby employees use their own cell phones and tablet computers for work. There are several reasons why businesses started allowing employees to do this, but it mostly comes down to two: cost and employee loyalty.
Obviously, it is far less expensive for a company to allow employees to use their own phones and tablets to access company email. It saves the cost of providing each employee with a device that costs several hundred dollars. As a cost saving measure, it also provides the additional side-benefit of employees seeing the company as more progressive. That increases employee morale.
Addressing the Security Problems
The major problem with BYOD is that the practice has the potential to be extremely insecure. This isn’t a speculative concern. Sensitive information has already been lost due to employees losing devices that were not secured. For companies in the Los Angeles area that wish to prevent this from happening, it is prudent to consult with a company that does Los Angeles IT support.
While some companies have their own IT services departments, not all do. A company can, instead, consult with an IT services company to develop a BYOD policy for employees to adhere to, which will help minimize the security risks. When consulting with a Los Angeles IT support firm to develop a BYOD policy, ensure that, at the very least, employees have to secure their devices with a password.
Companies must be sure to delicately balance these BYOD policies though. After all, the devices belong to the employees, not the company. As such, they cannot be as strictly monitored as a company device. In a world where business is increasingly mobile, it is necessary for companies to embrace the rising trend of employees using their own mobile devices for work. There are challenges that come along with the “bring your own device” or “BYOD” trend though.
Here are some interesting statistics on home based business in America:
Click here to start a home based business…
Stats of interest:
- A Home Based Business starts every 12 seconds
- 38 Million home based businesses
- 70% of Home Based businesses succeed after 3 years vs 30% of traditional “brick and mortar” businesses.
- 44% of Home Businesses are started with under $5,000 initial investment
- 20% of Home Based Businesses gross $100,000 to $500.000 annually.
- Over 70% of Americans would prefer to be self-employed if possible!
Editor: I don’t know where these stats come from or how they’re quantified. But Home Based Businesses in the US will continue to proliferate as the economy falters along!
Click here to start a home based business…
Here are some interesting home business facts!
Did you know many home business owners don’t take their home business deduction because it’s just too darn complicated and may trigger an audit?
Click here to Join My Online Marketing Team!
Editor’s Note: Structured Settlements are a way of compensating people for damages from things like an auto accident or other event resulting in a court ordered or voluntary settlement. The “structured” element refers to the pattern of payments made in such a way as to fit the particular needs of the recipient.They are periodic payments and are defined by the Internal Revenue Code. Some work at home entrepreneurs generate leads for structured settlements. If that is an area of potential interest, you must understand them and be aware of this Settlement Annuity Blog
by Nick Jackson
As our world becomes much more competitive, change is inevitable. Businesses are constantly looking for ways to cut costs and increase profits just to stay relevant in the market. Taxes, inflation, litigation and competition all push business to the “change or die” mindset.
But one vertical market has been without significant competition for the last 30 years; structured settlements.
Before 1960, structured settlements were outlawed on the basis of a 1699 law called the “Single Recovery Rule”. This rule was intended to keep settlements from enriching the victim instead of compensating them. Once the victim was compensated, no other payments were necessary on that claim.
In the 1960s, the morning sickness drug Thalidomide was found to cause birth in children. The drug manufacturer, Richard Merrill, did not have sufficient insurance or funds to settle all of the cases in a lump sum. The case of McGhee v. McGhee was also a watershed for the structured settlement as it was the first to disregard the single recovery rule and allowed periodic payments.
Over the years, many other court decisions have loosened the lock on structured settlements. Finally, in 1982 the Periodic Payments Settlement Act was signed into law and the IRS made periodic payments fully excludable for both the Claimant and Defendant. This made structured settlements easier on both parties as they paid no tax on the entire judgment.
Why is this history lesson important? Structured Settlements, in their current form, have only been widespread for 30 years. The market is in its infancy!
In that 30 years, quite a few companies have grown and died. Just like some of the well-known insurance companies, some have risen like a phoenix from their own ashes.
However, one or two companies providing relief to structured settlement a claimant is not healthy. The risks and temptations are too great!
The risks we speak of can start off in ethics. With limited competition, why wouldn’t BOTH competitors work together to maximize their profits? We can see this type of anti-competitive nature in some parts of the world. Maybe only one car company is allowed to provide cars to the government or only rice from this country is purchased, no matter what the price.
Another risk the market runs is one of volume. What if everyone only had one insurance company they could buy from and that insurance company failed? Millions of people would be left without insurance and the government would surely have to step in and use OUR tax dollars to get us insurance we already had paid for! It is the same with structured settlements. What if that company failed? The prospect of millions of claimants not getting their settlement check would cause supreme unrest, loss of trickle down tax dollars, mass foreclosures, more homelessness, more food stamps and ultimately higher national debt passed on to our children.
Our risk list has to include profit gouging. If you had no competition for your product, how much would you charge? Of course, almost all business has competition to keep them honest but what if they didn’t? If the only cell phone available was a $6,000 IPhone, would you buy it? Or if every car was sold by one company and they charged 2 years pay for a car. Is that fair? Of course it isn’t.
Competition is good. It pushes people to be leaner, meaner and more efficient. The same goes for the structured settlement market.
A recent search for the term “structured settlement” resulted in over 2 million hits. That’s not to say there are 2 million companies out there who are offering to buy your structured settlement, but there are choices. Choose wisely.
You can visit the Settlement Annuity Blog here: