Archive for the 'WAH Tools' Category

  • Self Publishers Find Blogs A Worthy Marketing Tool

    From Foreward Magazine (scroll down to article “Blog On”)
    Less than a year ago, author and publisher Gerry Murak says, he was a nonbeliever in web logs. Today his blog is a powerful marketing tool.
    Although blogs (short for “web logs�) have been around a while (the consensus is that they appeared around 1994), there is still [...]

  • Meet Mr. Rat…

    Don’t let the humble home page fool you, if you’ve been looking for a script to help you sell more product from Amazon.com, Mr. Rat’s Amazon Products Feed may be just what you’re looking for.
    He developed the script himself, but will gladly take a donation.
    You may also enjoy his AbsoluteFreebies website!
    If you’re the programmer type, [...]

  • Grow Your Own Fuel. BioFuel’s Gain Interest As Gas Prices Rise.

  • Home Business Idea: Selling Ebooks On Ebay

    Here is an excellent use of “long copy” to sell an ebook on ebay… Ebay’s online format though allows for a color and mix of text and graphics that can’t easily be duplicated in a direct mail letter.
    This one’s about how to get the washboard abdominals of a bodybuilder.
    This was pointed out to me by [...]

  • Online Gold Finder?

    Online Gold Finder presents itself as a “reverse database” able to do 2 unique things: Uncover potential niche markets, and exploit words that trigger higher pay per click revenues.
    For example, if I’m trying to find a niche, I could search for keywords with monthly searches between 1000 to 50000 whose average cost per click [...]

  • New Secure Package Receiving System Eliminates Need to Be at Home or Office for Signature Required Packages

    Hate running out for 5 minutes only to come back and see a dreaded “attempted delivery receipt”?
    Working with UPS to get packages in my experience is worse than negotiating with terrorists and about as productive.
    Maybe this offers a solution…
    PLB Products, a company specializing in anti-theft and security lock box systems, announced oday the availability of [...]

  • Bottled Water - The 20th Century’s Greatest Marketing Scheme

    A cynic once noted that “Evian” is naive spelled backwards.
    Bob Weir agrees. It’s - unintentionally - a great piece on how products go from eccentricity to essential in short order.
    I see my wife leaving the house to go to the supermarket, which is just about a 2 minute drive. In one hand she has [...]

  • Ripples From The Zambezi

    Ernesto Sirolli’s first assignment as an “economic development” officer whose task was to help Africans “improve their economy” (as if Italy’s were so hot!) was to supervise a tomato growing project along the Zambezi river.
    Along the way they had to addict the natives to alcohol, tobacco and other staples of the West to encourage [...]

  • Calculating Your MLM Business “Marketing Return On Investment”

    Most MLM distributors measure the effectiveness of their recruiting advertising campaign by the number of responses they receive.
    That’s bad mathematics. The number of responses you receive to your advertising has little to do with your results and profits. The number of responses means just that: how many people responded.
    Responses don’t put money in your [...]

  • Help Your Clients Hit The Lottery

    I’m not a big fan of the lotteries. Bureaucrats see them as a form of painless tax and make generational spending plans on initial revenues that never seem to pan out.
    Maybe you feel that way too.
    But in marketing, what’s important is “How does my client feel?”
    For many, receiving a lottery ticket is perceived as an [...]