Archive for the 'Online Marketing' Category

I was just scanning my traffic stats for the blog and there was a pretty significant drop over the Mother’s Day weekend.
I was so busy getting something for my mom, I forgot to blog about it.
But if I had, would it have helped?
Did your website have a dip in traffic on Mother’s Day?
I have blog [...]

“Web 2.0″ is “all about” social networking. The received wisdom is that, if you don’t have user generated content, you’re going to be left behind in terms of internet marketing. Possibly…at least until the next thing, whatever that is. But if this is something you’d like to explore, then you’ll be happy to know that [...]

How much are you spending on marketing your business?
Most people buy the distributor kit and HOPE something will happen. Usually it’s not that simple.
Do you have a set amount you are going to spend monthly? Do you have a system for getting new business?
Usually businesses find key ways to find new customers, pour time [...]

Here’s an online marketing foul up I hope you don’t make.
It’s an easy one to make and it stood out as I was reading the website. Maybe because of the tone of the ad copy, something about “Welcome, my friends, to the underground world of Sandbag training!” started to make me wonder if I’d found [...]

Making your website look “Googley” probably won’t help it rank higher all by itself, but I wonder if it would make our customers/readers seem more comfortable and therefore more likely to trust, buy, request more information, etc.?
Here’s the post that made me start thinking about that…What makes a design “Googley”?
Here’s what Google themselves came up [...]

You might be interested in this… so I’m passing it along.
Free online presentation: Monitoring Online Chatter Web 2.0 technologies and platforms have changed the game for online marketers. Thanks to blogs, podcasts, and the democratization of media, ordinary people are talking publicly about you, your market, and your competitors. Missing out on that dialog is [...]

Here’s 5 good tips
From Start Up Nation
1. Put your contact information in a prominent location. You want to look like a legitimate business. This is a no-brainer, right? But I’m amazed at how often I have to hunt around on a Web site for a phone number, an e-mail address or a map for directions. [...]

Blog and website publishers who are able to deliver the traffic through organic search methods or other legitimate means are always on the lookout for ways to maximize the revenue from their efforts. After Google’s Adsense program let advertisers pay “chump change” to webmasters who run their ads on PREMIUM webspace, frankly publishers have [...]

Read this at BizReport. HT to Womma.org
If you’re marketing through online video, you really need to be hitting the social networks like Digg, etc.
Search engines provide lots of traffic, but the social networks EQUAL them! It’s a way for the small fry to compete.
They’re sending 30% of the traffic to videos! Wow!
According to the report, [...]

Here’s the kind of interesting marketing discussion goes on at “Stump Markus”!:
Exactly two weeks ago on my Stump Markus broadcast, Mike Corso asked me for ideas to get his emails opened.
Mike owns CoolSiteOfTheDay.com, and I recommended 3 different, scientifically proven subject line boosters.
One idea was to title his email with: “Holy Crap [copy goes here]”
By [...]