Archive for the 'Online Marketing' Category

Would you like to dramatically increase the number of folks who optin to your email newsletter? There’s one technique that helps more than anything else to do that… offering folks a free bonus that is somehow related to the topic of your website or business. The PROBLEM, of course, is CREATING 1. A quality product [...]

Who knew the COLOR of your link can make more money? At least for a search engine that is… Bing tested their results and found that one color outperformed them all and they estimate the change was worth MILLIONS to them long term. “Based on user feedback, the team estimated the best blue color could [...]

Bing (Microsoft’s search engine) has been testing stuff… … And one test was to see what exact hue of color gets the most clicks. As a result, this particular color boosted revenues an extra $80 million. What was that color? Markus Allen will be discussing this on his weekly call in show! Check out Stump Markus Live! (Even if you [...]

Are you using QR codes in your marketing? They’re quickly replacing the “fine print” you never read anyway and – more than that- are becoming a way to make static posters, business cards, and even web ads interactive. Smart phone users with QR Code readers are often “addicted” to seeing what pops up when they [...]

This is just something free that caught my eye. It’s something I thought I might try and wanted to mention it. I don’t “know these people from Adam” as the saying goes and can’t vouch for it. I’m just saying it LOOKS interesting. If you want your Facebook fan page to actually do something USEFUL [...]

We used to say “you have to play to win”. In social media they say ‘you have to play to play’… in other words interactivity and humor beat stodgy pronouncements all the time. Social media can level the playing field … if we use it. These are pretty good tips on being purposeful about it. [...]

Have you ever tried to drive business to a web page and an offer, made some sales and then had the CPA network NEVER PAY YOU? If so, you’re not the first – though that is cold comfort indeed. What do your fellow online marketers feel are the best CPA (Cost Per Action) networks? Is [...]

If you have a business that depends on the web for constant revenue, one key problem is turning an impersonal visit over the internet into a sale. In other words, ultimate success is achieved only when web entrepreneurs can break the cycle of anonymous surfing and connect to the customer. How do you interact with [...]

This was a good article at Mashable on how the new site/service called Member.ly can put you into your own subscription business! Here’s the idea… maybe you’re earning some good money once in a while selling your hand made goodies on Etsy.com or something. You sell nothing for 3 weeks and then get 15 orders. [...]

An online friend of mine Becky McCray has a great idea for real businesses trying to market themselves online. The best thing is the price is REASONABLE… $29! This is no affiliate link either. Just the recommendation of someone who knows Becky delivers strong content for you. She herself is a small business person not [...]