Archive for the 'Marketing' Category

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People are trained to think that going to a Trade Show means  giving away free stuff at great expense.
What good does that really do for your business? Usually just creates a loss to write off on your taxes.
You could give away free tatoos to people at a [...]

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When you’ve finally realized that setting of a trade show (or Career Fair) booth requires something besides just being there and inhaling to “work”, that’s a start.
I believe the only real purpose of a such a venue is LEAD GENERATION.
Next post I’ll talk about properly using promotional [...]

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As I was at the Fair, I realized that the people there for the most part weren’t “selling” anything so they had less motivation than some because they didn’t have to pay for a booth.
But there was one community college there that is always in marketing mode.
For [...]

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A friend and I used to put on Trade Shows for the MLM industry in the 90’s.
Trade Shows are no different than any other marketing venue in one way… whether internet marketing, newspaper ads, direct mail, etc. there are a certain number of people who will fixate [...]

I was busy all day at a Student Career Fair. From a marketing perspective it’s a bit like a Trade Show.
I wasn’t there directly selling anything, and many were just there to be interviewed by the students.
But I noticed the similarity between that Career Fair and a Trade Show.
Here’s how:
1. Booths all around the outside [...]

Here’s an article I ran across and thought I’d show you today since there’s still time. Margi Zable Fisher passed it my way. I have to disagree with one point. The author says to use Thanksgiving because Christmas has religious connotations. Anyone familiar with Thanksgiving’s origins know that it does too. If you’re customers are [...]

You’ve heard of “Word of Mouth” advertising… now there’s Word of Hand advertising thanks to HandvertisingUSA
Since many venues use hand stamps anyway to verify a customers right to return without paying again, why not turn it into saturation advertising?
At least the people getting their hand stamped will see the brand building promotion… lots of other [...]

Your dog may not buy a thing from you, but your dog will at least listen to the price without wincing - and may even wag their tail to give you some encouragement that your services are NOT ridiculously overpriced and you DO deserve to live!
It sounds funny, but most of us do brace ourselves [...]

Here’s a lens about using Squidoo for direct marketing. One module is about “party plan” companies like “Pampered Chef” or any number of cosmetic or skin care companies like “Mary Kay”.
Don’t give up your day job just yet, but it’s great to have as PART of your marketing arsenal.
In a more recruiting based MLM or [...]

Second Edition Starting a Collection Agency, How to make money collecting money

From The Amazon Writer’s Blog:

Most business owners do not realize that a Credit Policy is a channel where you can control your bottom line, sales and income. Using a Credit Policy to increase your sales and profits is a smart maneuver that most businesses [...]