Archive for the 'Marketing' Category

C.J. Hayden has a host of resources about how to Get Clients Now.
In a recent article, though, she reminds us… there’s some prospects we DON’T want as clients. Here are some pointers on how to identify them…
It sometimes seems in the game of marketing professional
services that the only rule is to land the client at [...]

Marketing across generations is a big challenge.
One publishing house that started publishing a “family” magazine in the 70’s now has to publish 5 separate magazines to serve it’s diverse clientele.
But even at that there’s a whole new generation of people they’d like to reach but they aren’t. Who are they? The millennials who are all [...]

The easiest way to get published is to not have to do the writing yourself.
Here’s an opportunity I spotted that I want to pass along to you:
Personal stories needed for my book, Money, Moms, and Miracles, written for MOTHERS WHO CHOOSE TO STAY HOME WITH THEIR CHILDREN and need to find ways to augment the [...]

According to US Government Statistics, US Rural population is growing. That’s attributed in large part to the net increase of movement out of the metro areas to “flyover” country.
Where were people most likely to move?
Nonmetro population gains from net domestic migration were highest in western locations that combine scenic attributes with tourism, recreation, second-home [...]

Is it just a coincidence I’m looking for exercise books after a big Turkey dinner yesterday? You decide….
But I was, and I found a program that will help anyone serving the health, exercise, or fitness conscious market  some extra money from the same clientèle.
Now, this only works for folks making face to face retail sales [...]

Years ago before working online became common, a friend of mine found an interesting way to attract attention to trade show booths for his MLM opportunity.
How?
He had a computer set up with a “test your knowledge” type of quiz.
Because it wasn’t another “sales pitch” it got lots of people to come by and test their [...]

I was at a friend’s computer. When it logs on to the Internet, it brings up MSN.com.
At the top was a banner saying something to the effect “Make MSN.com your start page like so many other people have”.
And that benefits me how?
I don’t find it particularly thrilling to be part of a mindless horde of [...]

With Google getting into the 411 information business, it’s either a great business idea to copy or not!
Whatever you think, I think 1800Free411 is worth knowing about. It lets your business position itself in it’s category and only pay for advertising when a lead calls in directly.
That means - for businesses - NO COST unless [...]

You can read all my posts on this subject here here
This is my final post on this subject.
Basically being at the Student Career Fair reminded me of my Trade Show promotion days.
Somehow, people think that just being there counts for actually doing something productive.
It doesn’t.
To translate the time and money spent on a trade or [...]

Note: See all the posts on this topic here…
At the Student Fair yesterday, the people getting the most traffic were the cops with the machine gun I noticed. They had a big “Crime Scene Investigation” van there too so the “TV effect” gave them some play.
So what if you DIDN’T have a machine gun to [...]