Archive for the 'Marketing' Category

Ok, here’s some more on Mini Storage Auction tips. With the economy tanking, people are going to let their mini storage rents go. The owners will have no choice but to auction off the contents to collect the rents they’ve lost and get new renters. This is a way for people in the “know” to [...]

Let’s face it – we’re in a recession. It is in the politicians’ best interest to tell you things are getting better. They will use any evidence they can contrive to tell you things are better but the only reliable tool you should depend on in your own bank account. Politicians, after all, want you [...]

Have you ever wondered about the secrets behind creating a winning sales presentation? It used to be that the “secrets” of writing internet sales letters really were somewhat “secretive”. That has changed in many ways… there’s much more knowledge about how to write winning presentations since marketing on the internet has increased in the last [...]

I received this email the other day and wanted to pass it along to you. A company we mentioned in passing says they have other lead sources that may be of interest to you. — Good morning, My name is Chris Parent and I work at a company called Owen Media Partners. We are a [...]

Marcia Yudkin made an interesting point today about marketing. The “tried and true” reasons WE think people should buy our products or services may not ring as true with customers as it used to. Or they may be more cost conscious than ever. All your current “reasons to buy” may be good enough. But they [...]

Since CEO’s and Scandals are in the news today, the Air Carrier JET BLUE is making the most of it with these funny videos. If you need a conversation starter in your marketing, then tapping into the news of the day is a good way to start talking to people you may have nothing else [...]

The cost of producing audiobooks and ebooks and delivering them is falling through the floor.  One major pubisher is using that fact to boost the sale of their paper and ink books. By using the falling price of technology in this way they can keep selling their bread and butter – traditional books which people [...]

Marcia Yudkin has another brilliant article called “From Brand to Lifestyle”: Ever been asked what’s your typical day like? Or had someone tell you they wanted to learn how to be you? Then the potential exists to create fun products around your lifestyle. Idaho organic farmer MaryJane Butters has done this brilliantly (www.maryjanesfarm.com). She began [...]

Connecting with your audience by text message is all the rage. Most businesses do it by having the customer text first. Some spammers just steal phone numbers however they can. But this service Txtsignal.com lets you have people sign up on line for text messages for a particular group or purpose. I can see its [...]

Marketing in Bad Times… and Good C.J. Hayden, MCC Okay, so we’re in a recession. Now what? Is it time to throw your marketing plan out the window? Cut your prices? Close up shop and look for a job? Hmm, none of those choices sound too wise if we’re in for a stretch of poor [...]