Archive for the 'Marketing' Category

(c) 2008 By Margie Zable Fisher used by permission
10 P.R. Resolutions for a Great 2008
1. I will summarize the Unique Selling Proposition (USP) of my business or organization, making sure it works in the current economic environment.
2. I will create/revise an effective 30-second introduction when meeting new business associates.
3. I will set up at least [...]

Now’s the time of year that some marketers are busy “planting” their marketing messages. Sometimes for business purposes… other times for activist reasons.
For example…

Personal trainers who place their business cards in health and fitness books.
Self-published authors who actually plant their books on the “new release” shelf in hopes of sales that lead to big orders.
Music [...]

Here’s an interesting book I was browsing at Lulu.com, it’s the Tell A Friend Book
Big corporations pay consultants to keep positive word of mouth spreading.  We tend to assume that word of mouth happens by “Accident”. It does to some extent, but there are things we do that can help or hurt us in the [...]

Short answer: Evidently!
The NY Times made this clear here.   147,000 copies worth!
HT: Steve Weber
Image courtesy NYTimes 

Karen Deis is the “Queen” of consumer direct marketing for mortgage brokers nationwide. She teaches mortgage brokers how to get consumers coming to them instead of waiting for referrals from real estate agents or “me too” ads in the yellow pages or newspapers which are often their only “lead source”.
Instead of depending on these [...]

Do you want to have fun?
Do you want to raise funds for your organization or make some money?
Do you want to spread your viewpoint wherever you or your friends drive?
How about making a Bumper Sticker?
Here’s one I made for Dane’s blog because my sub domain was too cumbersome for a sticker.

Thanks to the Web [...]

C.J. Hayden has a host of resources about how to Get Clients Now.
In a recent article, though, she reminds us… there’s some prospects we DON’T want as clients. Here are some pointers on how to identify them…
It sometimes seems in the game of marketing professional
services that the only rule is to land the client at [...]

Marketing across generations is a big challenge.
One publishing house that started publishing a “family” magazine in the 70’s now has to publish 5 separate magazines to serve it’s diverse clientele.
But even at that there’s a whole new generation of people they’d like to reach but they aren’t. Who are they? The millennials who are all [...]

The easiest way to get published is to not have to do the writing yourself.
Here’s an opportunity I spotted that I want to pass along to you:
Personal stories needed for my book, Money, Moms, and Miracles, written for MOTHERS WHO CHOOSE TO STAY HOME WITH THEIR CHILDREN and need to find ways to augment the [...]

According to US Government Statistics, US Rural population is growing. That’s attributed in large part to the net increase of movement out of the metro areas to “flyover” country.
Where were people most likely to move?
Nonmetro population gains from net domestic migration were highest in western locations that combine scenic attributes with tourism, recreation, second-home [...]