Archive for the 'Marketing' Category

It seems like a great idea – you collect money now that your customer won’t actually spend till  later. As we all  know, some NEVER redeem the cards – free cash for plastic. And  then  some redeem $49.72 from a $50 gift card. The balance is called “breakage” … that too is money in your [...]

I was driving up the road yesterday and out of the radio comes a pitch for a famous “motivational speaker” and his information on making money with “Multiple Streams of Income”. Now for this man, I suspect his multiple income streams mean BOTH of my pockets!:) Obviously though he’s selling information about how to make [...]

This was very instructive. As Amazon, Wal Mart, and Target are involved in a price war on books, Sears is thinking outside the box and planning to profit! On “Best Sellers”, the big boys in the book selling world were slashing prices… first to $10, then as low as $8.99. That means that for key [...]

Increasingly in our society, people are being “sold” not so much by “facts” but by a good “story”. To be ethically used, a story must be able to be validated by the facts. Many “internet marketing” websites tell a good story, but because they put an earnings disclaimer at the bottom, few seem to care [...]

This is a follow up post about the free book/audiobook Free: The Future of a Radical Price. Click that link to get it free in a variety of formats. One of the great things about the Free ebook (Free to read online anyway) are the SIDEBARS that tell you how so many Free Promotions were structured. [...]

This is a follow up post about the free book/audioboo Free: The Future of a Radical Price. Click that link to get it free. One of the great things about the Free ebook (Free to read online anyway) are the SIDEBARS that tell you how so many Free Promotions were structured. You can see and [...]

This book “Free: The Future of a Radical Price” is all the rage, and it’s free – really! Here’s the Google Books download link. I just downloaded the FREE audio book through ITunes. You can find the link to that here at TheLongTail.com It’s  a big audio book. Took quite a while to download to my [...]

Jeffrey Dobkin will be live in a few minutes discussing how to relate your OFFLINE marketing to your ONLINE marketing. It’s an absolutely free program! Mr. Dobkin is best known for his book “How to Market a Product for under $500!” You can check it out here: Stump Markus! Related link (affiliate): Interested in marketing [...]

Paulette Ensign got her start writing “tips booklets” the subject of her blog. It put her on the pathway of publishing many things. One “bread and butter” product worked again and again and most of the early advertising was done by press release. Could you get YOUR start on a new path by creating your [...]

1. Advertising Specials: If a magazine offers a “two for one” deal, or a “pay for 3 and get a fourth ad free”, take advantage of it; it’s Free Advertising! 2. Free Listings: Some publications offer to list your name and address Free, if you have something that you offer “free for the asking” to [...]