Archive for the 'Marketing' Category

Here’s a computer shop the SeattlePi.com found. They’re marketing message: “WE REMOVE VISTA!”
In other words, a small business capitalizes on the millions of dollars of publicity floating around in the public’s mind about “VISTA”.
It’s like the barber shops who charged $8 for a haircut fighting back against the hair cut price cutters by advertising “We […]

Do you want to connect with publishers? Send press releases? Get the word out to the paper and ink world?
Here’s your slightly bizarre website for doing just that:
It’s the EVERYONE WHO’S ANYONE IN ADULT TRADE PUBLISHING, NEWSPAPERS, MAGAZINES, BROADCASTING AND TINSELTOWN, TOO:
A Writer’s Guide to The All-Pervasive Propaganda Network
Last Edition, 2008
If you can’t find it […]

As I’ve mentioned before, the fastest, cheapest and easiest way to get published is to have another author tell your story.
Have them put your contact information in an end note or your website in the story.
Here’s an author seeking stories about empowering women via Dan P0ynter:
Stories of empowerment needed. I’m looking for your stories from […]

Long, long ago when I was in the life insurance field, there were some numbers that we were told to live by.
In this age of internet marketing it’s easy to think that just because, in theory, the world can beat a door do our website and buy everything in sight, that they actually might do […]

Chuck’s Note: I don’t expect many people will be starting a bar. But I actually saw this post applied to, of all people, pastors and I thought… why not apply it to people who work at home?
By Jeff Beale
Attitude is the reason some bartenders get tipped better than others.
So what do they know that the […]

(c) 2008 By Margie Zable Fisher used by permission
10 P.R. Resolutions for a Great 2008
1. I will summarize the Unique Selling Proposition (USP) of my business or organization, making sure it works in the current economic environment.
2. I will create/revise an effective 30-second introduction when meeting new business associates.
3. I will set up at least […]

Now’s the time of year that some marketers are busy “planting” their marketing messages. Sometimes for business purposes… other times for activist reasons.
For example…

Personal trainers who place their business cards in health and fitness books.
Self-published authors who actually plant their books on the “new release” shelf in hopes of sales that lead to big orders.
Music […]

Here’s an interesting book I was browsing at Lulu.com, it’s the Tell A Friend Book
Big corporations pay consultants to keep positive word of mouth spreading.  We tend to assume that word of mouth happens by “Accident”. It does to some extent, but there are things we do that can help or hurt us in the […]

Short answer: Evidently!
The NY Times made this clear here.   147,000 copies worth!
HT: Steve Weber
Image courtesy NYTimes 

Karen Deis is the “Queen” of consumer direct marketing for mortgage brokers nationwide. She teaches mortgage brokers how to get consumers coming to them instead of waiting for referrals from real estate agents or “me too” ads in the yellow pages or newspapers which are often their only “lead source”.
Instead of depending on these […]