Archive for the 'Marketing' Category

Why Do You Need to Build a List? by Dave Lovelace Most business owners would agree that without a plan, their enterprise doesn’t stand a chance. It is like firing a shot in the dark hoping to hit a target. Part of that “road map” you build your business upon includes finding people who will [...]

Autoresponders and Email List Building by Dave Lovelace Everyone has received an email. Everyone has also received unsolicited emails. That makes it all the more important to build a list of subscribers who won’t mind you communicating with them this way. One of the most common ways that online business owners connect with their potential [...]

Article Marketing and List Building by Dave Lovelace Article marketing is one of the best ways to gain traffic for free. Using your expertise in the niche market, you can attract the kind of readership that would be interested in the product or service that you are marketing. Use it to build a money-making list. [...]

Here’s a fact filled article from USA Today on how a home based wedding photographer turned $600 to $40,000 using highly targeted Facebook ads. How’d he do that? He targeted males aged 24-30 in his target marketing area who showed their profile as “engaged”… these are the only people who saw his advertising. And they [...]

Remember the post on  “One Penny Sales”? It was about an Amish merchant found a way to build a profitable in house mailing list that generated almost a 15% response from every mailing by selling products valued at $5 to $15 for one penny and how he got those items to sell for free. It was [...]

This post isn’t about working at home per se, but it’s concepts may apply to your work at home business. It shows that it’s possible for a business to obtain a wild increase in market share even in a recession. And – as you may have guessed – the strategy that made this possible did [...]

Markus Allen sent me this note today and I was surprised because I know that Markus does NOT believe in discounting because it usually means the retailer is the one to lose. But when I read the “secret” behind the “One Penney Sales” I understood what was going on completely – and you will too. [...]

This is another one of hundreds of free marketing ideas by Markus Allen and it’s a winner! I remember laying in bed one night. I’d decided to write the book that was going to make me crazy rich. I had inside knowledge of a field, I could really help people negotiate the insane hurdles of [...]

When Sarah Palin came into the media spotlight, love her or hate her, her style of eyeglass frames started selling like wild fire! That’s the power of celebrity “endorsement”… even when no “endorsement” per se is made. How can you get your product seen being used by a celebrity? For the wholesale cost of your [...]

What business or charity couldn’t benefit from learning “How To Get Free Publicity“? I have to tell you that this was the most amazing article I’ve read on the subject… why? Because it gave me a way to actually be of service to reporters who are seeking input for their stories. The other two suggestions [...]