Archive for the 'Marketing' Category

The scale of marketing operations is vastly different - but even the smallest work at home business is its own brand.
Gallup Marketing offers this look at The Chief Marketing Officer’s Dilemma .
Whether you’re managing a billion dollar brand with millions in marketing dollars or running a humble operation from your kitchen table, the key is […]

I got this call out of the blue today saying I had “responded to our website seeking business information and we are calling to set up your free interview.”
My questions to the caller went something like this…
“What?”
“You’re WHO?”
“When did I supposedly ask for this information?”
Frankly, I don’t remember asking for it. But they got my […]

I met a doctor practicing in the US in Philadelphia. He’d emigrated from a Middle Eastern country to practice in the US. I forget the country.
Upon arriving in the US he was constantly overwhelmed with choices about everything in every category.
In some ways it was distracting and disorienting to him. We tend to just shut […]

One way to get yourself known as an ADVOCATE first and only then as a business person is to start a petition… online and or in person.
Here are the benefits.
1. Help a good cause
2. Find like minded individuals
3. Create new relationships which, long term,
4. Create new business.
Think in terms of your target markets. What do […]

Making it on TV can be an excellent way to get free publicity for your business.
But how and where do you start?
Here’s a suggestion I read and I think it has merit.
Will you try this yourself?
(Note, check out the website for 45 other free publicity tips!)
If you do, you’ll get
1. Free local publicity
2. Free web […]

Small work at home businesses don’t have this problem exactly, though I have heard of MLM distributors investigated by state Attorneys General for running “miraculous cure” ads… I think the product I especially remember was Germanium in Minnesota years ago. There were astounding claims printed by the distributor in the paper which provoked a swift […]

Choice is good.
Too much choice can be paralyzing.
Paralyzing that angry Tiger that’s just escaped from it’s cage 10 feet from you is a good thing.
But paralyzing your customer is, well, positively dangerous when it comes to making sales.
Can you “package” your products and services so that your customers face less confusion and don’t get bogged […]

Chuck’s Note: It’s easy to go broke giving stuff away. Anyone who’s ever had a table at a trade show knows how bums who’ll never buy a thing from you will come down and scoop up 20 “free” pens. Are they really so stupid as to think you’ve put them there for them to pilfer […]

Can You Pass This Small Business Marketing Quiz?
It’s not like it’s hard or anything. It’s 5 simple questions. You’re either doing them or you’re not.
But whether you are or you aren’t you can get instant help and input into your business whether it’s home based, online or a brick and mortar business.
If you’re just getting […]

Publicity Expert Bill Stoller sent out this email about how to get the first year’s membership for PRNewswire waived… a $195 value.
Bill is an expert on using publicity to build your business, so you’ll want to read this carefully, but it expires TONIGHT.
Anyway, you can always get a free sample of his publicity newsletter here […]