Archive for the 'Marketing' Category

The cost of producing audiobooks and ebooks and delivering them is falling through the floor.  One major pubisher is using that fact to boost the sale of their paper and ink books. By using the falling price of technology in this way they can keep selling their bread and butter – traditional books which people [...]

Marcia Yudkin has another brilliant article called “From Brand to Lifestyle”:

Ever been asked what’s your typical day like? Or had someone tell you they wanted to learn how to be you?
Then the potential exists to create fun products around your lifestyle.
Idaho organic farmer MaryJane Butters has done this brilliantly (www.maryjanesfarm.com). She began with [...]

Connecting with your audience by text message is all the rage. Most businesses do it by having the customer text first. Some spammers just steal phone numbers however they can.
But this service Txtsignal.com lets you have people sign up on line for text messages for a particular group or purpose.
I can see its use for [...]

Marketing in Bad Times… and Good
C.J. Hayden, MCC
Okay, so we’re in a recession. Now what? Is it time to throw your marketing plan out the window? Cut your prices? Close up shop and look for a job?
Hmm, none of those choices sound too wise if we’re in for a stretch of poor economic conditions. It’s [...]

Bill Stoller is right – one article giving you positive publicity in a major publication could change your life for ever (hopefully a “good” better!). But even a small story in a local or regional publication for starters could be used to help get you more publicity in a larger publication. Instead of thinking one [...]

If you’re already sick of being pitched stuff for Valentine’s Day, and you’d like to do something different to get yourself noticed, to get people talking, and the start conversations that may lead to new contacts and new open doors for your business (or if you just want to VENT) then check out these “Anti-Valentine’s [...]

Businesses everywhere are facing cash flow issues. You likely heard the news of this Christmas shopping season where businesses just wanted to sell ANYTHING to generate cash flow and stay alive. In this type of environment, motivation can count enormously and a program of corporate recognition and corporate awards may be in order. While sales [...]

His name is Michael Buckley.
For more than a year, Buckley uploaded videos to YouTube.
He didn’t make a single penny.
But these days, Mr. Buckley nets up to $20,000 a month putting out the same exact YouTube videos.
What’s the difference?
Find out today at NOON Eastern on Stump Markus!
The call starts soon — high noon (NY time).
Stump Markus [...]

Though marketing is “high tech” reasonably priced vinyl banners can still draw traffic. I find that signs are best positioned where people who are driving have to stop or at least pause … stop lights, stop signs, yield areas, etc. and such. Otherwise, people will miss them if they’re cruising past at 60 miles per [...]

Tom “Big Al” Schreiter, MLM Legend, is offering a free elbook … no sign up required. It’s his 26 Insteand Marketing Ideas Ebook.
It’s 180 pages of genuine information. Here’s the Table of Contents:
Politicians use it. Newscasters use it.
Advertisers use it. Shouldn’t you?………………………7
Want leads of prospects who are presently
suffering in the rat race?………………………………. 14
Gift certificates. ……………………………………….. [...]