Archive for the 'Marketing' Category

From Don Alm on Seeds of Wisdom Forum: I say “almost guaranteed” because NOTHING is 100%. However, because MOST of the programs I sell are sold to OFFline people…I do a lot of OFFline advertising and promotion. With every new program I introduce I try to get a “FREE WRITE-UP” in a Magazine or Newspaper. [...]

From Start Up Journal While leafing through the Yellow Pages last fall, entrepreneur Mark Bright saw an ad for a recently dissolved competitor listing an out-of-service phone number. On a hunch that readers would continue dialing the number for some time, he arranged for the line’s outstanding calls to be rerouted to his company. Since [...]

These little booklets are making a comeback…they’re quite “viral” because people show them off. Flippies custom flip books put your brand into action with a simple “flip-of-a-thumb”. They’re a creative product brochure, and a fun promotional premium… all at the same time. How you choose to use Flippies within your marketing programs is limited only [...]

Note: These are common questions. Dr. Nunley’s answer, of course, promotes one of his services but does also reveal how they do things… using prnewswire. If you’re marketing locally or statewide, most states have a press association that lets you get contact information for member newspapers and offers statewide discounts on display ads or discounts [...]

Search Engine Optimized press releases can provide good traffic for a long time at minimal cost as we’ve talked about here before. Here’s some more on how to produce them from Garrett French on Creating Search Engine Optimized Press Releases. The whole article is well worth reading. Here’s the high points… • Include a section [...]

I was looking at my Gmail today. When I wasn’t having to glance past recipes for the luncheon meat SPAM when deleting stuff in the bulk mail folder, this ad appeared. Start a Good Looking Blog – eponym.com – Most blogs are ugly. Ours aren’t. Start a Free Blog today! 1. Are these blogs really [...]

My friend Tom Schreiter is going to hold his Power Marketing And Promotions Workshop … I can’ t recommend it highly enough. I went to Tom’s Power Marketing workshops in the mid 90′s. I can’t tell you how much they expanded my thinking about marketing. By the end of the first session, I was so [...]

Do classified ads work? The right ones targeted at the right people do… Find a publication that reaches your niche market and check back issues of the publication. The ads that keep appearing “work”. Then find related publications for that niche. If the same ad appears there…you’ve found an excellent example of classified ads that [...]

If you send this message by email with your marketing message below, will people forward it? Could you get people to visit your website? Early tomorrow morning, a one-time event will take place. At two minutes and three seconds after 1 a.m., the time and date will be: 01:02:03:04:05:06

From Derek Hillenbrand in Sales Tip Of The Week 1. Prepare, in advance, the questions you will ask. 2. Ask open-ended and indirect questions. 3. Ask need-development questions. 4. Ask questions that help you identify dominant needs. 5. Ask questions that help you pinpoint the dominant buying motivations. 6. Avoid offensive questions or asking questions [...]