Archive for the 'Marketing' Category

Copyright 2006 Bob Leduc http://BobLeduc.com I recently dialed a wrong telephone number and heard the following recorded message: “Hi. You’ve reached Mike and Kathy. Who are you and why do we care?” It was immediately followed by the “beep” signaling my opportunity to leave a message. I obviously dialed the wrong number so I hung [...]

David Frey’s observations on getting free publicity in National Magazines were great.  Here are tips on just how to write the most effective op-ed pieces.  Some Tips On Creating a Powerful Op-Ed Here are a few tips to help you generate op-ed’s that can get you results. Tip # 1 – Submit op-eds to publications in your [...]

No matter what your business – big corporation or work at home mom -  if you are hoping for free search engine traffic, you will want to produce content that’s unique to your business and in copious amounts for blogs, press releases, sales copy, catalogs, etc… Suddenly you can turn your words into money … [...]

As yesterday’s article Online Bikini Auction Reveals Too Much noted, at times it’s terribly easy to get publicity, but it may NOT be the kind of publicity you want. You might be able to get your own positive listing … even a small blurb can bring significant increases in traffic and sales. David Frey related one of [...]

Think your home or small business is too small to profit using low cost ad techniques? Small outfits actually use Word of Mouth BETTER and here’s proof. And of course if the FREE advertising doesn’t work for your home based business, the expensive stuff usually won’t work either! From Womnibus Weekly Small companies do a [...]

People working from home are notorious for printing their own business cards. Sometimes that’s OK … IF the quality of the card equals or exceeds what you can get locally at the quick print shop. As long as it looks GREAT… people can forgive the fuzzy edges. I was surfing the web and found some [...]

Successful Word of Mouth Advertising needs a good story. Sometimes it helps to hire a pr person write that story or ask a reporter for the local paper about what he or she finds “newsworthy”… the story you use for word of mouth advertising should be the same thing that makes a good press release work.  But it [...]

Debra Jones knows all about starting from scratch. She’s started  multi-million dollar companies from her kitchen table — one training mortgage lenders, the other selling nutritional products in several countries.   Here are some tips. 1. Reactivate previous customers. They’ve purchased from you once, see if you can interest them again. 2. DO something instead of [...]

They say that Word of Mouth Advertising is the best. There’s even a Word of Mouth Advertising Association to prove it! They even have a blog While you’re there you can even sign up for free training and updates by email. Here are 5 tips from today’s blog entry on making B2B WOM work… Tip [...]

Bizymoms.com is offering Mompreneurs the chance for FREE PUBLICITY! Send them an email with your newsworthy story and maybe you’ll get lucky! Get You and Your Biz Profiled At Bizymoms.com mailto:bizynews@bizymoms.com Get the Bizymom’s guide to your perfect home based business here Free…