Archive for the 'Marketing' Category

Do you know when to “Draw the line between Free and Paid”?
This post makes a good point. Many small and home based business people are generous to a fault. They also may want to be loved at any cost and believe giving away their product/service will help them get more in the future. Sadly the […]

Speaking of getting your share of the “economic stimulus” package, here’s an interesting article on “making a compelling marketing offer”
It’s how one drawing instructor gave away a free lesson on drawing a fish for parents and children. That “hooked” them (sorry for the pun) and then she had a special referral offer that brought in […]

In case you missed this last week, today’s Thursday and it’s time to Stump Markus again!
Markus Allen is one of my favorite online marketers. I was sad when he took a hiatus a while back,but now he’s going full guns again and this is his latest project “Stump Markus”.
It’s a weekly teleconference where you can […]

digg_url = “http://work-at-home.business-opportunities.biz/2008/04/17/how-savvy-marketers-are-cashing-in-on-the-tax-rebates/”;
As the “Economic Stimulus” rebates are about to hit the street, suddenly all your customers and prospects are going to have extra money to spend. Will they spend it with you?
Good question.
Have you asked them to spend it with you?
Have you sweetened the deal so that they know WHAT extra benefits […]

Microsoft has a marketing nightmare on their hands. Like other near monopolies, they don’t seem to care. They figure “You’ll just have to learn to like it.”
That’s a great opportunity for someone else - anyone else! Please!
From Breitbart
Fans of the six-year-old operating system set to be pulled off store shelves in June have papered […]

Markus Allen is one of my favorite online marketers. I was sad when he took a hiatus a while back,but now he’s going full guns again and this is his latest project “Stump Markus”.
It’s a weekly teleconference where you can call in and try to stump the marketing expert - if he doesn’t know […]

From the Business Opportunities Blog. There’s nothing like word of mouth from satisfied customers. Here’s how to generate POSITIVE word of mouth.

Entrepreneur.com:
Most Americans can’t get through a single week without purchasing a service from a small business. Whether they’re visiting the neighborhood car wash, having an office painted, or getting a home refrigerator repaired, they […]

Web Worker Daily had an article on the expected proliferation of microprojectors.  Here’s what they had to say basically:
The basic idea is that advances in lasers and LEDs are making it possible to build into a small device - say, the size of a large cell phone - something that can project a picture a […]

The scale of marketing operations is vastly different - but even the smallest work at home business is its own brand.
Gallup Marketing offers this look at The Chief Marketing Officer’s Dilemma .
Whether you’re managing a billion dollar brand with millions in marketing dollars or running a humble operation from your kitchen table, the key is […]

I got this call out of the blue today saying I had “responded to our website seeking business information and we are calling to set up your free interview.”
My questions to the caller went something like this…
“What?”
“You’re WHO?”
“When did I supposedly ask for this information?”
Frankly, I don’t remember asking for it. But they got my […]