Archive for the 'Marketing' Category

Here’s a great tip from Glenn at Woozinator.com
Just Suppose…
You’ve been handing out LOTTO Tickets to the waitresses in an Up-scale eatery. (Or a place where your #1 client eats. So U can get more.)
Day after day.
Week after week.
These staffers are going to be VERY happy to see you.
SO…
What if you staple or clip [...]

Whether your MLM is “launching” in Brazil or you’re otherwise doing business there, you need to have local help to avoid sounding like the big ugly gringo… sorry, that’s just the way it is cross-culturally.
With new health discoveries crawling out of the Rain Forest on a regular basis, you may need someone who can translate [...]

Deliver is the new magazine launched by the US Postal Service, which was created to explore marketing applications and stress the value of direct mail. It is a magazine for marketers, about the strategies and trends shaping the world of marketing and advertising. Produced by Detroit based Campbell-Eward Publishing, with Patrick O’Connell the editor, [...]

From Bob Leduc
1. Postcards Work for Any Business
Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers …and just about any other type of sales activity a business wants.
2. [...]

PartyLinePublishing.com has a low tech website, but don’t let the lack of graphics fool you… they’ve been around the media world for years and publish a weekly run down of publicity opportunities you might choose to use for your business if you operate on a national level.
Here are some recent ones in addition to the [...]

By Patricia Fripp

*The best direct mail letters are conversational in nature, rather than formal and overly businesslike
*You should start by carefully and clearly defining your objective for the letter
*Pay close attention to who your target audience is for the letter, and write speaking directly to the people in that audience about their most pressing concerns, [...]

From the Non-Billable Hour:
A few weeks ago, I blogged about some cool business card ideas. Getting ready for Blogher, I realized I needed some more cards. Since I’ve been using 3×5 cards a lot lately as I implement the Hipster PDA, I decided to try index cards…I came up with this design, [...]

Here’s a way to capitalize on fads - or, start your own.
Want to burn a website into people’s minds?
Want to capitalize on a trend?
Maybe wrist bands are in your future.
The Awristocrat’s Fully Customized Silicone Bracelets are produced with 100% silicone rubber. They are an inexpensive tool for raising awareness, raising funds, and even raising [...]

From Marketing Sherpa:
“For B-to-B, loyalty is all about maximizing relationships with particular clients,� says Carlos Dunlap, VP Strategic Services, Maritz Loyalty Marketing. “Discount programs and reseller initiatives (ie: co-op dollars and other rewards) can exist within a loyalty program, but B-to-B loyalty is not based on price or rewards. True loyalty is when your customer [...]

From Family Circle Magazine…
Home Party Companies

Home Interiors 1-877-856-4393, $99

Creative Memories $370

Discovery Toys, $99

The Longaberger Company; $129-$399

Mary Kay ; $100 and up

The Pampered Chef, $90

PartyLite; $350 in home sales

Princess House; $25

Stanley Home Products $20

Tastefully Simple, $170

Tupperware, $35-$75

Silpada Designs; $199