Archive for the 'Marketing' Category

TeachersPayTeachers.com is a new website that allows educators who’ve invested their personal time creating curriculum and teaching materials that work and have proven it in their classrooms can now profit from their hard work.
Often educators are torn. They love teaching. They are innovative. They invest long after school hours to develop the materials they need [...]

There have always been deals cut to sell empty advertising space and empty air time at the last minute.
Once the publisher goes to press or the air time passes any opportunity to generate revenue is gone. So even ads sold at a deep discount give the media outlets more than they’d otherwise make.
These last second [...]

Copyright 2006 Bob Leduc
http://BobLeduc.com
I recently dialed a wrong telephone number and heard the following recorded message:
“Hi. You’ve reached Mike and Kathy. Who are you and why do we care?”
It was immediately followed by the “beep” signaling my opportunity to leave a message. I obviously dialed the wrong number so I hung up. But then I [...]

David Frey’s observations on getting free publicity in National Magazines were great. 
Here are tips on just how to write the most effective op-ed pieces. 
Some Tips On Creating a Powerful Op-Ed
Here are a few tips to help you generate op-ed’s that can get you results.
Tip # 1 - Submit op-eds to publications in your target market
There’s no use [...]

No matter what your business - big corporation or work at home mom -  if you are hoping for free search engine traffic, you will want to produce content that’s unique to your business and in copious amounts for blogs, press releases, sales copy, catalogs, etc…
Suddenly you can turn your words into money … or [...]

As yesterday’s article Online Bikini Auction Reveals Too Much noted, at times it’s terribly easy to get publicity, but it may NOT be the kind of publicity you want.
You might be able to get your own positive listing … even a small blurb can bring significant increases in traffic and sales.
David Frey related one of his recent [...]

Think your home or small business is too small to profit using low cost ad techniques?
Small outfits actually use Word of Mouth BETTER and here’s proof.
And of course if the FREE advertising doesn’t work for your home based business, the expensive stuff usually won’t work either!
From Womnibus Weekly
Small companies do a better job leveraging word [...]

People working from home are notorious for printing their own business cards.
Sometimes that’s OK … IF the quality of the card equals or exceeds what you can get locally at the quick print shop.
As long as it looks GREAT… people can forgive the fuzzy edges.
I was surfing the web and found some great free business [...]

Successful Word of Mouth Advertising needs a good story.
Sometimes it helps to hire a pr person write that story or ask a reporter for the local paper about what he or she finds “newsworthy”… the story you use for word of mouth advertising should be the same thing that makes a good press release work. 
But it doesn’t have [...]

Debra Jones knows all about starting from scratch. She’s started  multi-million dollar companies from her kitchen table — one training mortgage lenders, the other selling nutritional products in several countries.  
Here are some tips.
1. Reactivate previous customers. They’ve purchased from you once, see if you can interest them again.
2. DO something instead of waiting for sales… [...]