Archive for the 'Marketing' Category

In my blogroll I list Dan Sherman as “Busy but ingenious”. I love reading his ideas.
Here he takes an online affiliate program and links them to an offline business concept.
It may not be your cup of tea, and it would be a tough way to earn a living, but when you see how close [...]

91 Business Ideas/Success Stories Plus Bonuses
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Jason Hatchett tells how he got his home based business off the ground.
Here’s how you do it! Go to nice neighborhoods early Sunday morning about 5:00am and look for the newspaper boxes that are out by the road. Sometimes there under the mail boxes.
Don’t mess with the mail boxes, but you can put your [...]

When writing your ad it pays to remember the Top 8 direct marketing offers of all time. They work again and again and again… why not put them to work for you? I’ve listed them with my comments. Click through for Dean’s comments!
From Dean Rieck
1. Free Trial - If it’s something they’ll love, let them [...]

Bob Leduc of BizTipsLetter.com 
“What was the best response you ever got to a marketing postcard and is it something that is still working now?”
* Answer:
To be accurate, I have to answer your question twice …first for postcards sent to existing customers then for postcards sent to complete “strangers”.
(1) The best response I got (and still [...]

Have you ever gone into someone’s home, office, or business and seen a newspaper article elegantly preserved and framed?
People love seeing themselves in print and like sharing the news with their family, friends, customers, and patients.
Here’s a home business opportunity I saw recently. I can’t vouch for the company, but some of you have enough [...]

Wal Mart’s latest online move is to cash in on the Teen Scene with their own MySpace clone… The Hub
The power of social networking sites is such that even the biggest retailer in the world had to take a look.
From AdAge:
Desperate to appeal to teens with something other than pencils and backpacks during the crucial [...]

Yvonne Shortt started a home based business with $865 so she could spend more time with her two daughters.
Now she averages over $50,000 per month gross revenue and her one luxury is a Steinway Baby Grand Piano.
She saved labor costs at first by using College Interns who got college credit and a stipend and part [...]

Here’s the latest “Mentos and Diet Coke” video that brought in $30,000 of ad revenue so far. Click to see it for yourself… I think my children and will get some mentos and diet coke and see what we can do for fun after watching these videos… and to think people are making money from [...]

David Frey of Marketing Best Practices had a recent ezine giving an example of a “Breaking News Postcard” from the “Copywriting Chiropractor”, “Doc Nielsen”
The effectiveness of this campaign hinges on 5 factors…
1. “News” format attracts attention… a post card might do the same thing depending on your business.
2. Designed to be read - postcards [...]