Archive for the 'Marketing' Category

Ken Evoy, Canadian physician turned web guru has unveiled a free Local Business Master’s Course to help small offline businesses generate income and business through the use of the Internet.  It’s 56 pages of solid information available in pdf format.  
Small local business owners never have enough time. They are in a constant whirl, watching their bottom line, racing to [...]

CellFire.com is an application on your cell phone and it sends valuable coupons directly to your phone. It’s free and actually stores the coupons on your cell phone… no need for an internet connection and you can carry the coupons around with you wherever you go. 
By visiting the Cellfire web site or sending a text message [...]

From Start Up Nation
1. Ask more questions.
2. Realize that innovation involves eliminating customer sacrifice.
3. Here’s an example from the article:
For example, let’s look at health care in America. The number one customer sacrifice is waiting — waiting to get appointments, waiting in the lobby. Along comes a company called The Minute Clinic, which was recently [...]

This isn’t about home business per se, but some of the mompreneurs I know from this blog should find this event worth checking out.It’s the Women’s Marketing Telesummit and it will focus on low cost marketing methods to boost revenues. Given the relatively low cost of approximately $140US for events over three days, it seems [...]

Marketing Pro C.J. Hayden’s new edition of Get Clients Now is available. This edition is completely revised including extensive discussions of using the Internet to market. Here’s an excerpt…
One of the biggest challenges in marketing is getting people to respond to unsolicited calls and emails. When prospects enter your marketing pipeline as the result of [...]

Over on the SowPub forum someone asked for a list of good Classified Sites on the ‘Net.
We have our own classified site here, but here are some other options.
(I also suggest you might want to try a Squidoo Lens and MySpace PAGE)
Michael Mayhew offered this list.
Here are the largest sites online to place free classified [...]

Looking for low cost marketing ideas you can apply to a small or home business?
According to Start Up Journal here’s what CiCi’s Franchisee Randi Papporello of Des Moines, IA does to keep people marching through her doors.
1. Newspaper inserts (coupons & specials - $2,300)
2. Ads on Hispanic radio stations ($300 per month = 50 spots [...]

Most discussions on copywriting discuss killer words, phrases, headlines, and letter decision obtaining skills in bits and pieces.
Few talk about the when the words of your ad copy can hurt you though!
This article puts things together in a good, concise way.
Does your website send the right message to potential customers? If you have a lot [...]

Have you ordered “Write an Article a Day the Easy Way and Writer’s Workshop yet?My advice is NOT to buy it under the following circumstances…
1. You can easily create new articles daily without breaking into a cold sweat.
2. You have a proven system for overcoming “writer’s block”
3. You have an article template on your computer [...]

Why are some entrepreneurs able to go into car dealerships and sell the dealer a customer follow up program that costs the dealer $9.95 per customer when others can’t?
It may be that some entrepreneurs have identified what the dealers need…
How does this stimulate your thinking?
Don Alm on the Marketing Best Practices Forum…
When I started working [...]