Archive for the 'Marketing' Category

In the work at home world, “Public Domain” courses usually tell you how to snap up public domain books and resell them. But there are manufacturing and other processes in the public domain that a smart organizer could help local folks put into production and then work from home brokering and marketing their products. [...]

I knew a couple who found a wonderful niche advertising publication that targetted their area perfectly and brought them in alot of business for insurance, mortgages, etc. What was it? A newspaper that served descendants of a particular Native American group.
I thought of them when I heard about this opportunity. But if I were 1) [...]

Entrepreneurs are increasing looking to cater to the senior market as the foundation of their new business ventures.
Websites providint specialized information, real estate and relocation services, and health care or other home based by non medical services are becoming increasingly available.
One company who is tapping in to the senior market’s disgust with the normal hassle [...]

When you’re trying to start a business, you can be tempted to do anything to make the sale whether it’s good for you or not. It’s easy to become so desperate to make “progress” that you’ll promise more than you can profitably deliver or take less than your product or service is worth just in [...]

I was surfing the net the other day and found Darlene Hull’s huge manual helping home based businesses improve their marketing. It’s 116 free or low cost marketing methods. Half are offline and half are online. Even Dad’s can use these tools for promoting any product, service, or business opportunity.
I believe she’s right when she [...]

It’s a brilliant idea. Buy up “remainder space” in huge newspapers so that the newspapers have the steady daily income they need to keep in business and sell it for premium through a bidding mechanism.
The newspapers - screaming for help as the Internet eats away at their readership and ad revenue - have the print space. [...]

CNN.com is reporting that during this last Christmas Season, Amazon.com and Netflix.com received greater competition from formerly “brick and mortar only” competitors like Sears.com and JCPenney.com…”If these traditional multi-channel retailers can keep focused on the customer and continue to achieve these types of improvements, they will [become] a tough set of competitors for the pure-play [...]

It’s time to create your own media plan for 2007! Here’s a great post on the topic from EscapeCubicleNation.com
I have had my eyes opened wide this year to the value of getting mainstream media to notice and promote products and services and to include expert quotes in articles.  Through the sole vehicle of this blog, [...]

The Google Local Business center could be helping your home business. Are you taking advantage of it?
In addition to being able to create your Google Local Business listing here that gives you a free Google directory listing…
Now you can add your Local Coupons to your Google map results.
If you want to tell people what you [...]

In the last election, the talk about “data mining” and campaign “microniching” hit the news. The data mining even targeted folks based on where they shopped.
Now small businesses can use similar techniques to achieve great direct mail results.  
From Melissa Data
…why are so many direct marketers failing to achieve stellar campaign results? ….
1. Start with a clean list preferably [...]