Archive for the 'Marketing' Category

I guess you’d say that LeadStash.com is Web 2.0 Direct Mail For Small Business. Unveiled a week ago, it has already drawn criticism from a major publisher’s blog - Fast Company. In fact, I found it because Google picked it up and I saw the headline in my email! I guess press releases CAN [...]

This won’t suit most home businesses but some might be able to capitalize on it. Lots of small businesses might be interested.
Here’s an interesting Vlog entry by David Frey about “Do It Yourself Television Advertising”. It’s a promo for a product he’s rolling out, but you might still like to hear about it.
You can see [...]

Here’s how to get started marketing locally through Public Speaking. It’s a video newsletter from David Frey of Marketing Best Practices.
Local public speaking can position you as an expert and make you the “go to person” for your industry or business segment.
Most folks don’t do this.  But perhaps you should.
Here’s his vletter on 5 Steps [...]

Here’s an interesting online advertising resource directory. It’s online, but not all the resources are simply online resources. Some are classified advertising networks.
The creator of the page makes MLM Lead Capture pages so this is where his clients can advertise the pages made for them.
This is a collection of websites and other advertising and marketing [...]

Here is a great idea for geographical post card marketing that someone sent me today.
Some businesses operate by targeting a neighborhood again and again because, odds are, someone there will be in the market to buy another home, move, do home maintenance, etc. Real estate agents call this “farming”.
But mortgage brokers do it as [...]

Margie Zable Fisher offers promotional and publicity services for small business clients. If you want to get noticed, here are some of her basic tips. To learn about more free publicity opportunities weekly, be sure to sign up for Margie’s ezine at her website.
Not sure how to promote your organization? These ten favorite media [...]

This is a very interesting article. For me it also documents the emergence of a strong local base of work at home moms as a growing “niche market” in a fairly rural region. At least Maine seemed to be mostly “Woods” when I was there last summer!
From Kennebec Journal (Maine Today)
Walk into Blessed Baby Boutique [...]

Business Cards can’t make sales by themselves, but they can put interested people into your “marketing funnel”.
Sometimes the best business card is not the “ordinary” size. It’s a 3×5 printed card.
Sometimes the best format ISN’T what “everyone else” is doing.  If you have a headline that gets people to signal their interest, perhaps that should [...]

When you’re just getting started, holding meetings in public places can save you lots of rent and other hassles. Here’s how to take advantage of the benefits without losing control.
From Dane’s blog
We often need to have a business meeting in a public place. Whether because we work at home and don’t have the space, or [...]

This is from Dane’s Blog
Whether you have an internet business or a store-front, it is often challenging to breathe new life into your business, bring new customers through your door, and find excitement in your daily routine. It’s easy to get into the habit of throwing money toward advertising and worrying about what your competition [...]