Archive for the 'Marketing' Category

Margie Zable Fisher offers good tips on how to do an interview the right way. It strikes me though that these qualities are essential for any interaction with your customers. The interview is just a customer communication by proxy.
How to Screw Up an Interview
Recently one of my clients had an opportunity to be interviewed by […]

If you’re doing “direct response marketing”, one technique you may have heard about is newspaper inserts.
I was talking to a marketer who’s been doing inserts in the insurance field over 20 years. It turned him from underpaid agent into a well to do business man. He basically no longer uses newspaper inserts. Why? Two […]

How much are you spending on marketing your business?
Most people buy the distributor kit and HOPE something will happen. Usually it’s not that simple.
Do you have a set amount you are going to spend monthly? Do you have a system for getting new business?
Usually businesses find key ways to find new customers, pour time […]

Tomorrow, Intuit will host its second “Get Back to Business” webinar tomorrow, May 7 at 1 – 2 p.m. PST and I thought you might want to listen in or let your readers know…
It’s called “Cash is KING: Increasing your cash flow during a recession.” It will presented by Pam Newman, president of RPPC Inc., […]

This Tip is from Marika Flatt, co-owner of PR by the Book, www.prbythebook.com. I’m so used to thinking “copy”, I frankly never thought of focusing on the very first thing she said here….duh!

If you’re looking for television exposure, you need a completely separate press release or pitch for TV outlets. The ideas you convey […]

Peter Drucker talked about “Management by walking around”, maybe it’s time for marketing - or networking - by walking around.
Forget the social networks online May 1st, why not talk to the people you’d actually have to communicate with in person in an emergency? … That would be the people next door.
Here’s Becky McCray’s article on […]

If you’re going to experiment with Direct Mail Marketing using Priority Mail (a good way to get attention if used with discretion on high value customers), I suggest you try soon - before May 12th to be exact.
That’s when postage rates go up AGAIN…at least for some products.
On May 12 we will adjust prices for […]

Do you say you spend 10 to 30 hours per week on marketing to find new customers?
Are some of your best prospects people who are moving into the area from “out of town”?
Do you want to meet a higher income clientele for your business and think corporate executives might be a good target market?
Would you […]

Do you know when to “Draw the line between Free and Paid”?
This post makes a good point. Many small and home based business people are generous to a fault. They also may want to be loved at any cost and believe giving away their product/service will help them get more in the future. Sadly the […]

Speaking of getting your share of the “economic stimulus” package, here’s an interesting article on “making a compelling marketing offer”
It’s how one drawing instructor gave away a free lesson on drawing a fish for parents and children. That “hooked” them (sorry for the pun) and then she had a special referral offer that brought in […]