- The Secret Behind One Penney Sales
Markus Allen sent me this note today and I was surprised because I know that Markus does NOT believe in discounting because it usually means the retailer is the one to lose. But when I read the “secret” behind the “One Penney Sales” I understood what was going on completely – and you will too. [...]
- Will Your Book Sell? A Free Way To Know
This is another one of hundreds of free marketing ideas by Markus Allen and it’s a winner!
I remember laying in bed one night. I’d decided to write the book that was going to make me crazy rich. I had inside knowledge of a field, I could really help people negotiate the insane hurdles of an [...] - How To Get Your Products In Celebrity Gift Bags
When Sarah Palin came into the media spotlight, love her or hate her, her style of eyeglass frames started selling like wild fire!
That’s the power of celebrity “endorsement”… even when no “endorsement” per se is made.
How can you get your product seen being used by a celebrity?
For the wholesale cost of your product plus shipping, [...] - How To Get Free Publicity
What business or charity couldn’t benefit from learning “How To Get Free Publicity“?
I have to tell you that this was the most amazing article I’ve read on the subject… why? Because it gave me a way to actually be of service to reporters who are seeking input for their stories. The other two suggestions [...] - What you need to know before offering Gift Cards
It seems like a great idea – you collect money now that your customer won’t actually spend till later. As we all know, some NEVER redeem the cards – free cash for plastic. And then some redeem $49.72 from a $50 gift card. The balance is called “breakage” … that too is money in your [...]
- Improving Your Chances of Making Money
I was driving up the road yesterday and out of the radio comes a pitch for a famous “motivational speaker” and his information on making money with “Multiple Streams of Income”. Now for this man, I suspect his multiple income streams mean BOTH of my pockets!:) Obviously though he’s selling information about how to make [...]
- How Sears Plans To Profit From The “Other Guys’” Price Wars!
This was very instructive. As Amazon, Wal Mart, and Target are involved in a price war on books, Sears is thinking outside the box and planning to profit!
On “Best Sellers”, the big boys in the book selling world were slashing prices… first to $10, then as low as $8.99. That means that for key titles, [...] - How To Turn A Good Story Into A Sales Tool
Increasingly in our society, people are being “sold” not so much by “facts” but by a good “story”.
To be ethically used, a story must be able to be validated by the facts.
Many “internet marketing” websites tell a good story, but because they put an earnings disclaimer at the bottom, few seem to care whether the [...] - How Does FreeConferenceCalling.com
This is a follow up post about the free book/audiobook Free: The Future of a Radical Price. Click that link to get it free in a variety of formats.
One of the great things about the Free ebook (Free to read online anyway) are the SIDEBARS that tell you how so many Free Promotions were structured.
You can [...] - How Can So Much Be “Free”?
This is a follow up post about the free book/audioboo Free: The Future of a Radical Price. Click that link to get it free.
One of the great things about the Free ebook (Free to read online anyway) are the SIDEBARS that tell you how so many Free Promotions were structured.
You can see and read the [...]
SchoolOfMusic.com recruits music teachers and then provides music lessons in students’ homes, teachers’ home studios, and after school programs. Their bizop is a must see!
