Archive for the 'Local Search' Category

Sooner or later every small business that advertises knows they need to be online.
Most small businesses ARE in the Yellow Pages, but the only calls they get are from people trying to set up their merchant account or otherwise sell them something. Only rarely do Yellow Page ads pay off right away for new businesses.
Yellow […]

Here’s an interesting Squidoo lens used to market a local business - a dental practice.
It has a lot of unique content - many modules containing an “ebook” of sorts.
It has a strong “About” page for the lensmaster as well.
There’s no home page that this links to where people can learn more about the dentist - […]

eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007.
They have a report that measures the local advertising market here.
This means small business website design should become hot as well as local advertising tools that have a local element.
The local print, radio, TV, billboards, even flyers will have greater […]

Ken Evoy and Site Build It have announced a stunning new small business website building solution! Site Build It was already a very easy to use form driven site creation tool that kept most of the “programming” that drives business owner crazy “behind the scenes”. Now the SBI suite has been upgraded to provide small […]

I’m reprinting this article from Jim because I think there are lots of good work at home business related applications for us to consider. Personally though, I hate RSS readers. I use FeedBlitz.com to poll my favorite RSS feeds and have the posts sent to me by email. I find that much better than using […]

From Internet Marketing Prescriptions
Local SEO Tips - Don’t Ignore the Gems in Your own Backyard
By Alice Seba
If you sell a service or product online you may not want to ignore the potential customers right in your own backyard. There are a number of potential local businesses who may be interested in what you have to […]

If you use AdWords, Johnathan Leger has a new tool for you.
This tool will take any keywords that you supply and inject
the city and/or state combinations for every city in the USA
into the keywords for you.
This helps you take advantage of local searches and - hopefully - will reduce your overall advertising costs.
For example, say […]

I’m always on the lookout for free ad spots for local businesses, including yours.
ShowMeLocal.com is the most recent one I came across. Here’s their FAQ
Basically it’s free to sign up and according to their advertising, it’s free to place ads.
I’m not exactly clear about back end costs for blogging, etc.
What’s a bit different about ShowMeLocal.com […]

You know those sites like CityData.com? They are called “National Local Sites”. They can spew out alot of data about your burg, but it’s all rather plastic and obviously designed with the prayer that someone will click their Adsense ad.
According to Technology Evangelist’s review of the data, it appears the “plastic” sites are big but […]

Yokel lets you target local buyers… even through mobile phone searches. There’s a $49 annual account fee, but after that you only pay when customers view your listings.
The price per click is only 25 cents (subject to change I guess) and you can set a maximum monthly budget. So this could be affordable for even […]