Archive for the 'Case Studies' Category

Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance by Marcus Buckingham is an excellent book. More than just theory, it’s a practical workbook on how to play to your strengths and do what you love at work.
Too many of us feel trapped in what we do. Entrepreneurial entropy sets [...]

All I can say is that they must have been reading this blog. A while back Dane posted (and I reposted) this case study of a unique barber shop.
Now, voila, a start up very much like it hits the business headlines.
MR. — which opened last month in San Francisco’s Financial District — is an [...]

In the age of online marketing, we think getting to profitability and having a good business is a matter of buying cheap clicks and building an email list. Maybe.
But maybe not judging by the people on email lists who never buy a thing because they just want free stuff.
Here’s how one CPA firm prospered by [...]

We visited Alfa Mercado back in January to see her goals. Here’s how she’s doing so far…
One thing you have to recognize is that Alfa works in the Philippines so a US dollar has more clout there than  it seems to in the United States.
The line that should be most thought provoking for you if [...]

Can the typical business school teach “entrepreneurship”?
Here’s what MIT Business expert David Birch says. Keep in mind, he’s the researcher whose research said that - in reality- it’s small businesses that create the most new jobs and serve as a shock absorper when the economy is hurting.
What DO those Business Schools Teach?
Quite a few business [...]

Are You Identifying Local Sources Of Surplus Merchandise For Resale to help you work from home?
Unless you’re creating digital products to sell on ebay (a good thing if you can!) you need to find another way to find a steady supply of hot merchandise that sells at a price that lets you make some decent [...]

This is a good article on the basics of branding on a limited budget.
The elements of branding they discuss are
1. Name and Slogan
2. Image and Logo
3. Have you done something memorable?
4. How to pull it all together
The problem in marketing most businesses and nonprofits have is that they don’t have all these elements coordinated in [...]

When the subsidies were proposed, everyone assumed 20% of the farms affected would close. Only 2% actually closed. The rest diversified and were strengthened. Gordon Riach should know… he’s been marketing New Zealand woolen products 54 years. When Jack Schultz interviewed him, here’s what he had to say:
From Boom Town USA
In 1984 New Zealand made [...]

2000 Bloggers reminds me of the Million Dollar Home page. It’s a very smart move for the owner though because he’ll have about 2000 comments on a single post - maybe a record!
He’ll also have lots of good will and links back to his site and lots of people just checking back to see if [...]

CBS had an excellent article on home business yesterday.  It’s well worth reading. One fellow,Steve Mondazzi, had a passion for working in his home wood shop. After a series of family pets died and Steve was called upon to make their caskets, the business PetsWeLoved.com was formed.
Jeanne DeGatan started Cape May Teddy Bears based on her hobbies six [...]