Archive for the 'Case Studies' Category

Chuck’s Note: I trust Adrian Ling. I asked him about one of his products once compared to a competitors and he was honest - for that particular application, he suggested I buy his competitor’s product. I could have probably figured out he was lying later after paying the money had he chosen to dupe me, […]

A while back I wrote about how to a business could use WordPress to build a local business website. I’m building one of those for a friend right now.
As the site takes shape, I’ll be posting links and snapshots of how I build it.
The first thing I did was register a domain name. Basically […]

Do you want to have fun?
Do you want to raise funds for your organization or make some money?
Do you want to spread your viewpoint wherever you or your friends drive?
How about making a Bumper Sticker?
Here’s one I made for Dane’s blog because my sub domain was too cumbersome for a sticker.

Thanks to the Web […]

Every year Chris Malta conducts online workshops for Ebay sellers. Those workshops have been compiled into this free illustrated ebay ebook.
It will teach you how to
*Move from Hobby to Home Business
*How to Compete in a Crowded Market
*What is the difference between Liquidation, Closeouts, and Surplus
*Understanding the Basics to Importing Physical Products to Sell
*Building […]

This is a franchise promotion for a UK franchise company. The guy started working from home (but not always at home). He did so well he’s now selling that home based franchise to get into something else. He was so successful, he’s having to hire staff. He can’t stand that idea and wanted to find […]

Here’s a unique product.
It’s video taken from the cockpit of an airliner with awesome views.
It costs $19.95. This one video may generate about $1,000 per month for this project.
What could you sell online?
See it for yourself…
Most of us have sat in the seat of a major airliner and stared out the window as we took […]

People ask me if there is legitimate work taking photos.
Here, Terry Platt talks about his busy day doing home inspections. He grossed $403 before expenses of course. (If the inspection business interests you, click through. Terry links to a couple of companies sending him business.)
Though he had a mid day appointment that slowed him […]

Craigslist is considering the expansion of charging fees for help wanted ads.
The 12-year-old company first charged a $25 fee in San Francisco in 1998, adding the fee in Los Angeles and New York in 2004. It has since added the fee in Boston, San Diego, Seattle and Washington, D.C. The fee has climbed to […]

The title “A Cable Company People Don’t Hate” was unbelievable so I decided to click through and find out why.
According to research from J.D. Powers and Associates, Cox Cable does a better job at serving their phone customers than the “phone company”.
As cable services go an industry analyst said “Cox customers don’t actually hate them, […]

I’ve been studying the use of stories to communicate with people who’d prefer NOT to read, even if they are technically “literate”.
Here’s a case study on using stories to engage employees at a UK firm, Parcelforce.
Studies by cultural researchers indicate that even in “literate” countries like the US, 4o to 50% of the population prefer […]