Archive for the 'Case Studies' Category

Dane’s blog had an interesting discussion from Scientific American no less on why things cost $19.95. I mean, other than, “because it works”. Research finds this is due to a quirk of the human mind that leaves us “penny wise and pound foolish” as the old saying goes.
It’s worth remembering if you have to price [...]

I found this to be an amazing post. A one-person company with a million in annual revenue!It’s an amazing story about finding a market niche and exploiting it. He got his start on Ebay and the rest is history.
From Dane’s Blog

InformationWeek:
One-person companies are earning upward of $1 million in revenue annually. How do they do [...]

From AgurbanInstitute.com
Marc Kramer, a faculty member at the Wharton School of Business, recently posted his list of what it takes to be a successful entrepreneur. Common traits he noted among all entrepreneurs include:
Habit of reading. Every single successful entrepreneur I have met has been a voracious learner. They read biographies of other famous people, and [...]

PRNewswire: via Dane’s blog.Entrepreneurial companies continue to be the engine driving the nation’s economy, generating an astounding $4.6 billion in 2007 revenue. The fastest-growing of those businesses are spotlighted in the 14th annual 2008 Hot 100 listing from Entrepreneur magazine.
Of the 100 companies that made the cut for 2008, 76% had turned a profit — [...]

It’s been a crazy week at my Angel Food Ministries Lens…1225 visitors in the last 7 Days. You can click the thumbnail to see the screenshot for yourself.
806 have come from Google. The rest from a variety of other sources including 210 direct referrals from other sources.
Is the concern about rising food prices driving it? [...]

If you find it helpful to learn just HOW successful business people think, you’ll want to read this article on Costco’s business strategy.
Some things I learned…
*Their stores never carry more than 4000 items - but in bulk. A Wal-Mart carries 125,000.
*They never price anything more than 14% above their cost.
*Their profit essentially comes from their [...]

Long before there was the “Website” where customers could visit your business on the web, there was the lowly toll free 800 number. 1800Flowers was part of a marketing movement that made selling products nationwide for a fair price easy … customers just had to respond to the advertisement (on TV, radio, or print) by [...]

In the wake of a disaster you might see - a TIDE “Loads of Hope” vehicle arrive.
Obviously this helps promote “good will” for their brand and gives customers a sense they’re “helping” when they buy the brand, but it doesn’t dilute (no pun intended!) Tide’s identity by moving outside its field of familiarity.
Here’s how TIDE [...]

Here’s her website: DarynKagan.com
Here’s her story, in part, from Breitbart
In a competitive and youth-obsessed business, most everyone gets The Call sometime. For ex-CNN daytime anchor Daryn Kagan, it came in January 2006. She was brought into an office and told that CNN would not renew her contract when it expired at the end of the [...]

Check this out: Beer Sipping Clients Have Taxes Done In Bar
I suppose that’s one way to make tax season less painful.
But really, this is an ingenious way to market with very low overhead and to target a market. I wonder if the taverns charged anything… or if they just thought the novelty of the service [...]