Archive for the 'Case Studies' Category

It’s tempting to think of starting a business as a retirement plan so that when you quit the daily grind, you ease into a pleasant and rewarding business. But some aren’t saving enough and presuming too much on the businesses future success… Here’s what StartUpJournal.com has to say…

Here is an excellent use of “long copy” to sell an ebook on ebay… Ebay’s online format though allows for a color and mix of text and graphics that can’t easily be duplicated in a direct mail letter. This one’s about how to get the washboard abdominals of a bodybuilder. This was pointed out to [...]

A cynic once noted that “Evian” is naive spelled backwards. Bob Weir agrees. It’s – unintentionally – a great piece on how products go from eccentricity to essential in short order. I see my wife leaving the house to go to the supermarket, which is just about a 2 minute drive. In one hand she [...]

I’m not a big fan of the lotteries. Bureaucrats see them as a form of painless tax and make generational spending plans on initial revenues that never seem to pan out. Maybe you feel that way too. But in marketing, what’s important is “How does my client feel?” For many, receiving a lottery ticket is [...]

According to Ilana DeBare, it’s all about “branding” and “positioning” and relationships with current distribution channels. From The San Francisco Chronicle Q:I am a sculptor and sell my pieces of garden statuary through several Internet sites and retail stores. Now someone has offered to sell my sculptures on eBay. Should I charge the same wholesale [...]

Miva.com (formerly “Findwhat”) is now offering “Pay Per Call Leads”. Your business only pays when a customer calls you directly as a result of targeted internet advertising. If you can sell screendoors to submarine commanders on the telephone and have a high enough revenue per sale, this may be exactly the service you’ve been looking [...]

As this graph shows, the asking price of homes in Bakersfield, CA peaked in June at $397,000. It has dropped to $354,000 or 16% in 4 months. While asking prices aren’t selling prices, the selling price never goes ABOVE the asking price. Will prices recover or is this a housing bubble starting to burst? Full [...]

Karen Deis invites our readers to a FREE TELESEMINAR on prospecting in Aparment complexes. Suitable for mortgage originators, real estate sales, auto sales, and many products and services. Do you have an unhealthy reliance on purchasing leads? Create your own at a fraction of the cost by marketing to apartment complexes. Listen to Part 2 [...]

Glenn Osborn posting at Sowpub.com Describes how a foreign national who cannot speak English well grosses $42,000 per month from his business. A Cambodian friend came to the USA. No moolah. No English – either. He found a lady in a Flea Market who made and sold her own jewelry designs. She was doing VERY [...]

Joe Schroeder used to drive a meat delivery truck in New Jersey before hitting it big in network marketing in the mid 1990′s. Just before the internet “took off” Joe’s system involved running full page ads in network marketing related magazines selling a $14.95 cassette tape course. Distributors of his course paid for the ads [...]