Archive for the 'Case Studies' Category

Have you ever heard the old copywriter’s saying “The more you tell, the more you sell?”
When I was publishing a print newsletter, our sales letter was 8 pages of text plus an order form.
It pulled pretty well… I just couldn’t get enough names to mail to.
When you start your own business, you are automatically promoted [...]

If you use a hard copy newsletter to market your home based business (and the fact remains is that paper newsletters are far more likely to be read in depth than “ezines”) you may run into the same problem that Karen Deis of www.LoanOfficerMagazine.com had…having enough people on your mailing list to make things [...]

Dennis Bevers describes what happend on Sowpub.com:

Someone already posted my answer - diversification.
My home-based business sustained a direct hit from Hurricane Rita. Two weeks w/o electricity to my office, and 12 days living out-of-town. The phone company has advised it will take another 4 weeks before they’ll re-connect my phone/fax/internet lines to my house. [...]

I have received lots of questions about “Paid Online Surveys”… are they a “scam”?
The short answer is “no” but I’ll qualify that in a moment.
In just the last year, I’ve made $80 from SurveySavvy.com - no fortune by any means. But given the time I’ve put into it, I can’t complain. It’s time I’d have [...]

This Microsoft Corp sales pro turned part time real estate investor is having to confront the reality of a real estate bubble in his own home town. Here’s what he did…
From RealEstateJournal.com
Throughout his first year as a landlord, Mr. Jones has spent as much energy prospecting new investments as he did worrying about his existing [...]

Have you priced your comic book portfolio recently?
According to StartUpJournal.com, they may be worth more than you think.
To raise $50,000 to help start his San Francisco law firm, Scott Bonagofsky parted with some of his most valuable possessions: early issues of “The Amazing Spider-Man” and “Fantastic Four” comic books. “It was better than I did [...]

Stay in the work at home business long enough and you’ll soon hear the headline…
“____________________ goes MLM!”
The implication is “Get Rich Finally!”
“Credit Cards Go MLM!” is the latest such headline.
And yes, it could make you rich. But here’s an important fact to remember.
Every product sold to the end user has the cost of marketing built [...]

Why do bankers sell foreclosure properties at auction when they could make more otherwise?
Frank Chan offers this interesting insight at creonline.com about their preference for auctions.
1. They’ve already taken the loss.
2. The auction setting gives them a higher profit because, in their world, it’s a 100% profit.
And here’s something else that wasn’t mentioned… the [...]

Millionaire Blueprints in one of my favorite magazines.
Because of the ‘Net, I don’t subscribe to many magazines any more… This one IS different however.
I ordered every back issue I like it so much!
The current issue in newstands now carries these features…
Making Their Own Benchmark
Out-of-the-box thinking in the mortgage industry inspires entrepreneurs Stewart Hunter and [...]

Make $75 again and again and again? It sounds like a scam, but I know Skip Rosell’s reputation so I knew there must be something to it.
It’s really about making money with other people’s business cards.
He’s selling an information product but I think many enterprising people can still learn something from reading his [...]