Archive for the 'Case Studies' Category

According to Ilana DeBare, it’s all about “branding” and “positioning” and relationships with current distribution channels.
From The San Francisco Chronicle
Q:I am a sculptor and sell my pieces of garden statuary through several Internet sites and retail stores. Now someone has offered to sell my sculptures on eBay. Should I charge the same wholesale price to [...]

Miva.com (formerly “Findwhat”) is now offering “Pay Per Call Leads”.
Your business only pays when a customer calls you directly as a result of targeted internet advertising.
If you can sell screendoors to submarine commanders on the telephone and have a high enough revenue per sale, this may be exactly the service you’ve been looking for [...]

As this graph shows, the asking price of homes in Bakersfield, CA peaked in June at $397,000.
It has dropped to $354,000 or 16% in 4 months.
While asking prices aren’t selling prices, the selling price never goes ABOVE the asking price.
Will prices recover or is this a housing bubble starting to burst?
Full size graph here…

Karen Deis invites our readers to a FREE TELESEMINAR on prospecting in Aparment complexes.
Suitable for mortgage originators, real estate sales, auto sales, and many products and services.
Do you have an unhealthy reliance on purchasing leads? Create your own at a fraction of the cost by marketing to apartment complexes.
Listen to Part 2 of a Free. [...]

Glenn Osborn posting at Sowpub.com
Describes how a foreign national who cannot speak English well grosses $42,000 per month from his business.

A Cambodian friend came to the USA.
No moolah.
No English - either.
He found a lady in a Flea Market who made and sold her own jewelry designs.
She was doing VERY well.
He [...]

Joe Schroeder used to drive a meat delivery truck in New Jersey before hitting it big in network marketing in the mid 1990’s.
Just before the internet “took off” Joe’s system involved running full page ads in network marketing related magazines selling a $14.95 cassette tape course.
Distributors of his course paid for the ads and dropshipped [...]

Some would have you believe that only unsophisticated people with no business background would become involved in a “Pyramid Scheme”.
But that’s not always so. The biggest losses to pyramid schemes come from government and charitable organizations who invest heavily in deals that are “too good to be true”.
The promise of extraordinary returns and the illusions [...]

When I made my previous post about optimized press releases, it reminded me of one of my favorite success stories with press releases.
Susan Blair found a product that she thought would empower women to protect themselves against attackers. She secured the rights to it but had little money to market it. She used press [...]

From MSN.com’s Bill Fleckenstein
June, I suggested that Time magazine’s cover story, “Home Sweet Home: Why We’re Going Gaga Over Real Estate,” might be signaling the peak.
“Big dreams filled Rick and Christy Alonso when they bought their new house from Dominion Homes. Start a family. Build equity. Move to a larger house. But six months [...]

David Frey brought my attention to this website: FirstPagePressRelease.com
So what’s the scoop?
Optimized press releases are a relatively little-known development in the world of search engine exposure. Within 24 hours, a well-optimized, properly distributed press release will climb to the first page of Google News and Yahoo! News. More than 27 million people use these news [...]