Archive for the 'Case Studies' Category

By installing a specialized oil filter made out of a roll of toilet paper, it’s possible to run a vehicle for hundreds of thousands of miles with no noticeable engine wear… really.
Bypassfilter.com has a list of very satisfied customers… noticeably military and even some OIL COMPANY buyers who regularly use these filters.
The adapters for the [...]

Video: How To Find Hidden Public Domain Materials that You Can Republish and Sell on eBay.
Here’s a free video about finding public domain books and booklets and how they are being resold on ebay already by enterprising folks in a variety of ebay categories.
What’s your hobby or passtime?
Perhaps there’s a public domain publication from [...]

From the Miami Herald
Work’s a struggle when lights go out…
Many telecommuters found ways to stay connected after the storm. Those who couldn’t lost pay.
When Hurricane Wilma blew the power out at Kelly List’s Coral Gables home, she realized she need to act fast. Like many who work from home, her income depended on it.
List, who [...]

Skip Rosell (SKIPPICKS @ aol.com) has a fervent entrepreneurial mind. Here’s his latest adventure called “Spy Money”.
[I went to my email and found alerts from PayPal.com.] There were some for $5, $10, even one for $65.00. A total of $215.00 At first I didn’t know what these were for, until I saw they were donations. [...]

From Foreward Magazine (scroll down to article “Blog On”)
Less than a year ago, author and publisher Gerry Murak says, he was a nonbeliever in web logs. Today his blog is a powerful marketing tool.
Although blogs (short for “web logs�) have been around a while (the consensus is that they appeared around 1994), there is still [...]

It’s tempting to think of starting a business as a retirement plan so that when you quit the daily grind, you ease into a pleasant and rewarding business. But some aren’t saving enough and presuming too much on the businesses future success…
Here’s what StartUpJournal.com has to say…

Here is an excellent use of “long copy” to sell an ebook on ebay… Ebay’s online format though allows for a color and mix of text and graphics that can’t easily be duplicated in a direct mail letter.
This one’s about how to get the washboard abdominals of a bodybuilder.
This was pointed out to me by [...]

A cynic once noted that “Evian” is naive spelled backwards.
Bob Weir agrees. It’s - unintentionally - a great piece on how products go from eccentricity to essential in short order.
I see my wife leaving the house to go to the supermarket, which is just about a 2 minute drive. In one hand she has [...]

I’m not a big fan of the lotteries. Bureaucrats see them as a form of painless tax and make generational spending plans on initial revenues that never seem to pan out.
Maybe you feel that way too.
But in marketing, what’s important is “How does my client feel?”
For many, receiving a lottery ticket is perceived as an [...]

According to Ilana DeBare, it’s all about “branding” and “positioning” and relationships with current distribution channels.
From The San Francisco Chronicle
Q:I am a sculptor and sell my pieces of garden statuary through several Internet sites and retail stores. Now someone has offered to sell my sculptures on eBay. Should I charge the same wholesale price to [...]