Archive for the 'Case Studies' Category

This is a project I started a long time ago. It pretty much went stagnant for a while but was still indexed in major engines and I thought it was worth rehabilitating. I wish it were something to brag about. It’s not. It’s just that the old site was getting so ratty looking, I had [...]

I saw this at Wired.
It’s sort of like how scientists study bee hives and ant colonies, but with people.
The jist seems to be that online, tapping your weak links is most productive… you can get a job lead from someone you barely know for instance.
Offline, it’s “hi touch and hi contact” that makes things “happen”.
And [...]

Wow, I’ve been spending some time recently trying to learn and build some contacts on Facebook and Twitter. I’m using those two because by updating one, namely Twitter, I can automatically update my status on the other. And, besides, lots of people seem to be using Facebook as some middle path between MySpace which many [...]

I don’t know if they’re making any money, but they’re getting lots of hits off the laugh factor here…
All it takes is a sorry situation, sorry politicians, America’s wondering… “Are these all the choices we can come up with? Are we some loony European Socialist country these days?”add imaginative domain name, blog software, newsfeeds for [...]

Peterboro Basket Company is located in Peterboro, New Hampshire and has been making fine baskets since 1854. They started as a small business in that year and have been at work ever since.
If your home based business involves making gift baskets, this is the kind of company you may want to investigate buying wholesale from. [...]

I found out about this yesterday.
What’s diesel cost per gallon in your town?
Here today it’s in the $4.50+ range.
If you could sell people diesel fuel for $3.50, do you think they’d line up all day to buy from you and save $1.00 per gallon?
Gas was $3.74 when I filled up tonight. I’d like to have [...]

Cold Stone Creamery bills itself as the Ultimate Ice Cream Experience.
Here’s one customer whose excitement for the franchise has melted: Cold Stone Dead Creamery
She thinks the franchise is facing some tough times and mentions some statistics to prove it.
It’s a snide piece to be sure but asks an important point for business opportunity seekers… is [...]

High gas prices seem to be helping sales at Amazon.com! Here’s the article on that “Amazon Shrugs Off High Gas Prices, Weak Economy”
While millions of customers have kept Amazon in business, they’ve never managed to make their investors very happy.
Maybe this will change that trend. As gas prices skyrocket and consumers want to save on [...]

Yesterday I was talking about Twitter and it’s ability to be used to solve customer service issues.
Here’s a USA today article on the service: Twitter took off from simple to ‘tweet’ success
How can work at home business operators use the service?
Market research for one. Here’s one important quote for our purposes:

Savvy businesses see gold in [...]

I don’t know anything about the opportunity presented by this press release. So I certainly don’t endorse the business opp offered at the site this press release links to.
I do however think this is a splendid example of “reverse psychology” in the home based business field.
While everyone else is saying “Here’s why you should join [...]