Archive for the 'Case Studies' Category

Every year Chris Malta conducts online workshops for Ebay sellers. Those workshops have been compiled into this free illustrated ebay ebook.
It will teach you how to
*Move from Hobby to Home Business
*How to Compete in a Crowded Market
*What is the difference between Liquidation, Closeouts, and Surplus
*Understanding the Basics to Importing Physical Products to Sell
*Building […]

This is a franchise promotion for a UK franchise company. The guy started working from home (but not always at home). He did so well he’s now selling that home based franchise to get into something else. He was so successful, he’s having to hire staff. He can’t stand that idea and wanted to find […]

Here’s a unique product.
It’s video taken from the cockpit of an airliner with awesome views.
It costs $19.95. This one video may generate about $1,000 per month for this project.
What could you sell online?
See it for yourself…
Most of us have sat in the seat of a major airliner and stared out the window as we took […]

People ask me if there is legitimate work taking photos.
Here, Terry Platt talks about his busy day doing home inspections. He grossed $403 before expenses of course. (If the inspection business interests you, click through. Terry links to a couple of companies sending him business.)
Though he had a mid day appointment that slowed him […]

Craigslist is considering the expansion of charging fees for help wanted ads.
The 12-year-old company first charged a $25 fee in San Francisco in 1998, adding the fee in Los Angeles and New York in 2004. It has since added the fee in Boston, San Diego, Seattle and Washington, D.C. The fee has climbed to […]

The title “A Cable Company People Don’t Hate” was unbelievable so I decided to click through and find out why.
According to research from J.D. Powers and Associates, Cox Cable does a better job at serving their phone customers than the “phone company”.
As cable services go an industry analyst said “Cox customers don’t actually hate them, […]

I’ve been studying the use of stories to communicate with people who’d prefer NOT to read, even if they are technically “literate”.
Here’s a case study on using stories to engage employees at a UK firm, Parcelforce.
Studies by cultural researchers indicate that even in “literate” countries like the US, 4o to 50% of the population prefer […]

As time goes on the access of small and home based businesses to targeted TV advertising continues to increase.
If you have a proven product, the back office management and “systems” to handle an influx of leads, and now need to test a whole new stream of advertising to take you to the next level, dip […]

Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance by Marcus Buckingham is an excellent book. More than just theory, it’s a practical workbook on how to play to your strengths and do what you love at work.
Too many of us feel trapped in what we do. Entrepreneurial entropy sets […]

All I can say is that they must have been reading this blog. A while back Dane posted (and I reposted) this case study of a unique barber shop.
Now, voila, a start up very much like it hits the business headlines.
MR. — which opened last month in San Francisco’s Financial District — is an […]