Archive for the 'Case Studies' Category

From Click Z
As a direct mail writer, I was trained to always first write the order card, or call to action. Working with the final objective in mind keeps copy focused and succinct. That’s even more important in the real-time world of online marketing.
You can see that action-oriented philosophy at work in a series of [...]

Perhaps you’ll enjoy these tips for business success: Joe Vitale’s 10 Laws for Writing Letters that Get Results

1. Know what’s in it for your reader.
Get out of your ego and into your reader’s ego. Complete this sentence: “Get my book so that you can…(fill in the blank).” Your book (or whatever you are [...]

The other day I accidentally deleted a post about FreeCardMatrix.com.
I pressed delete because I saw a URL prominently in the comment field and I thought it was more blog spam.
As the message was dying, I realized the person was trying to say that Free Card Matrix would now have a residual income component.
I couldn’t resurrect [...]

From Start Up Journal:
Don’t worry about finding new business ideas. Some politician will come up with a new regulatory burden that businesses will pay to relieve. In this case it’s the Sarbanes Oxley Act a huge regulatory burden aimed at reducing corporate fraud.
While it’s crime fighting abilities are yet to be proved, the frauds of [...]

Working at home is sometimes too little work and too much unfocused activity.
From the Globe and Mail:
How much of your time is actually spent working when you bring the office home?
Twenty-five per cent of 2,450 workers polled admitted spending less than one hour on their office work, 53 per cent spend less than three [...]

SunBelt Business Brokers advertise themselves as a service that can sell your ebusiness for top dollar.
Here’s their spiel…
If you’re considering the sale of your internet business, you’ve come to the right place. We’re specialists in the sale of websites and other internet-related intellectual property.
As part of the world’s largest network of business [...]

This is from Bill Mencarow’s ezine available at PaperSourceOnline.com

· No matter how low you quote the note there is always somebody out there willing to do it for less.
· The more you cut your price to get in business, the more likely you are to go out of business.
· The more you try to compete [...]

I should have known better.
I was testing one of those offers for a $100 gift certificate at a local restaurant for my local marketing project.
I said “no” to all the offers. But you had to accept one to get the certificate they said (actually three, but I digress).
I thought “I could use stamps.com”
So I was [...]

The Ziff Davis publishing empire was built on a forumula, the formula of “controlled ciruculation”.
Look at their publications and you’ll find niche markets like PCMagazine, it’s online version, eweek, electronic gaming monthly, and many more.
Mark Smalley in his ebook “Formulas That Guarantee Advertising Sales” explains the Ziff Davis formula at some length. Whether [...]

Here’s a way to capitalize on fads - or, start your own.
Want to burn a website into people’s minds?
Want to capitalize on a trend?
Maybe wrist bands are in your future.
The Awristocrat’s Fully Customized Silicone Bracelets are produced with 100% silicone rubber. They are an inexpensive tool for raising awareness, raising funds, and even raising [...]