Archive for the 'Case Studies' Category

In America, entrepreneurship is usually an individualistic event… “me against the world”. But in other places, people pull together to pull themselves out of grinding poverty. How? They form groups that borrow capital and hold one another accountable to repay the capital. I was reminded of this fact from the Kiva email below. But I [...]

It’s the Saturday after Thanksgiving, so what’s on TV? Infomercials on every channel it seems.  But one caught my eye… it was about the home version of an FDA approved pain relief treatment I’d received in the past at a physical therapist. The infomercial was compelling. But I kept wondering… ok, what’s the final price [...]

Why does RedBox work?  That’s what I asked myself tonight when I rented a RedBox movie for the very first time. I’d just left a Blockbuster where you know you’re going to pay almost $5 for a new movie and $3 for an older movie. Plus tax of course. RedBox compared to Blockbuster is Aldi’s [...]

Just the other day, I was reading an article about how Dell computers is pulling out of North Carolina. Now that state had invested heavily (actually they had given the local taxpayers’ money!) to this out of state business to entice them. States keep dreaming these big businesses can be “bought” to move once, but [...]

Have you ever been in moment where you realized that your perception of something would never be the same? Well that’s exactly what happened to me when I attended BB Kings Restaurant to hang out and listen to a violinist for an upcoming CD release. Much to my surprise I walked away with 5 lessons [...]

“Big Al” Tom Schreiter is a multi level marketing guru. He teaches others how to succeed in a MLM business. Whatever your business, it’s a point worth remembering. During his Power Marketing and Promotion training, Tom asks the people attending this question: “How many of you could recruit 100 people to your down line in [...]

Here’s a way for you to make an extra $500 and promote your business if you have a proven track record of making money with Private Label Resale rights products (PLR). That means you have purchased PLR from other people and used it to make money for yourself. If what you’ve done is unique enough [...]

I’ve referred to Etsy.com before. It’s the online store for crafts people. Here’s a case study of how one of their people has built their business online using that online storefront. It’s FancifulForm This is a great case study. Here are some of the highlights. Lauren uses Etsy to earn extra money while putting himself [...]

Imagine this… … You print out several copies of your website and walk into your local bar. You casually slip your printouts next to the friendliest bunch and walk away. Minutes later, the bar is buzzing. Everyone is grabbing cash out of their wallet and want to buy from you. Wouldn’t that be cool? I’d [...]

I guess ol’ Markus did his own mystery shopping one day and got on some online marketing chat anonymously. He had a chance to talk and asked people what they thought about “Markus Allen” (himself). Well, one guy piped up and said “THAT MARKUS ALLEN IS THE MOST NEGATIVE GUY I’VE EVER HEARD!” I guess [...]