Archive for the 'Case Studies' Category

One truism in the direct mail world - if you have a targeted list of hot prospects and a good product is “the more you tell, the more you sell”.
One very successful promotion in the late 80’s involved full page, all text (except one small corner photo) lead generation ads with a toll free number [...]

The United States has more coal reserves than Saudi Arabia has oil reserves.
So coal companies languishing that these riches seem to fewer practical uses nowadays are transforming the asset into a modern fuel capable of propelling B-52’s and private airliners through the skies…via Liquid Coal
And some believe this fuel would only cost $40 per barrell!
Talk [...]

Ok, I know we’re a home business or work at home blog. Lots of people turn to this field because of a layoff or ‘downsizing’. In other words it’s chosen out of necessity and at the worst of times and - for that reason - more likely to fail or cause someone to fall victim [...]

Here’s how you can make sure you’re not taken for a virtual ride when you buy local online advertising!
Thankfully the pay per click model is spreading from the search engines even to individual websites because they know consumers only want to pay for results, not for internet real estate that may or may not produce [...]

A Home Based Business is harnessing solar power into Ice. 
Fred Schuld, owner of The Ice Factory in Landing, NJ has installed 85 solar panels on the roof of his home and business, which will run the ice makers that provided his livelihood for the past 19 years. His company provides cubed ice for retail sales, dry [...]

Who’d have thought there’d be a market for London English School in the birthplace of the English language? But evidently there is! Because of the economic opportunities involved and the desire to just be able to carry on a conversation, it’s viable for folks to have their own English School in London! Here you can see [...]

Pay Day Loans are a common site in most towns and cities. Some places seem to have one on every corner. Now the loans are now going online and that can offer opportunities for online marketers. One example is NationalPayDay.com that offers an affiliate program paying $20 per approved application through Commission Junction.
NationalPayDay.com’s attraction for [...]

The other day I received an email telling how an author sold 6000 copies at one time of her “niche” book on animals.
Selling 6,000 copies in a year would be a dream come true for most authors.
So how does one sell 6000 at one time?
By bundling the book with another product that already has an [...]

According to StartUpJournal.com, one Washington DC retaurant owner found themselves being trashed on the Washington Post website. Because major newspapers are increasing the amount of “citizen journalism” to boost online readership, this is more likely to happen for any business “serving the public”.
One restaurant started receiving a wave of bad comments suddenly.
Not only were the [...]

Want to learn how to make $1,400 per month from Google Adsense? Here’s a website that’s doing that - American Desinotes - and what the webmaster learned about ad placement, ad type, and background.
What are your experiences with Google Adsense?