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We used to say “you have to play to win”. In social media they say ‘you have to play to play’… in other words interactivity and humor beat stodgy pronouncements all the time. Social media can level the playing field … if we use it.
These are pretty good tips on being purposeful about it.
Anyone can just post random comments, but using social media like Facebook to build an inhouse contact list, etc. can really work well.
At least use these ideas to get started…
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6 Ways Small Business Can Win With Social Media | Evolv on October 22nd, 2011 at 9:48 pm
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