Panda 2.2 may relieve sites wrongly penalized by latest Google changes

June 13, 2011 by Chuck | 1 Comment

I really can’t complain. My Google Adsense earnings have GONE UP since Google’s latest algorithm changes.

The problem is that still – for many – well performing pages on “authority” sites like Hub Pages got slammed and made the Hub Page folks overreact and anger their writers. I know they made me mad!

For many, this may be good news. I just hope my site keep cranking out higher Adsense earnings!

From the Performance Marketing Association

At last week’s SMX Advanced conference held in Seattle SearchEngineLand.com’s founder, Danny Sullivan, interviewed the head of Google’s Webspam team, Matt Cutts, for one of the keynotes.

During the discussion, Cutts said that Google will soon be rolling out an update to its Google Panda algorithm, which is widely considered to be one of the biggest changes Google has made to its complex internal search algorithm over the last few years.

Panda, released in February, was designed to identify low-quality pages and websites and eliminate duplicate content by penalizing these low-quality sites by dropping their Google rankings – dramatically. In some cases, it has been reported that sites have taken up to a 65 percent hit to their traffic based on significantly lower rankings in Google.

Although Cutts did not give an exact time frame for the rollout (beyond saying “soon”), he did note that the update, Panda 2.2, will address a common complaint that the original Panda (also called Farmer) sometimes favored websites that scrape and republish content, ironically giving those sites a higher ranking than the original source of the content.

Cutts also said that no manual exceptions made to sites that were wrongly impacted, but there have been recompilations of data that may have helped some websites.

 

In Search Engine Optimization

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