FTC Shutting Down Fake News Affiliate Sites

April 20, 2011 by Chuck | 1 Comment

Have affiliate marketers gone too far? Or are consumers just really dumb? Probably both in this case:

 
Replete with established news logos and official-sounding names such as “News 6 News Alerts,” the sites tout independent investigations of “miracle” acai berry supplements, claiming that they cause major weight loss in a short period of time with no diet or exercise.

“Almost everything about these sites is fake,” David Vladeck, director of the FTC’s Bureau of Consumer Protection, said in a statement. “The weight loss results, the so-called investigations, the reporters, the consumer testimonials, and the attempt to portray an objective, journalistic endeavor.”

A newly instituted consumer alert cautions potential buyers, “As a rule, legitimate news organizations do not endorse products.”

See it all at Business Insider

You can see one of the “fake pages” below (if you haven’t seen them 100 times already)…

In Affiliate Programs, Government

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