I saw this on Mashable: 6 Ways To Market On FourSquare Without A Location.
It strikes me most home businesses will consider Four Square a “non-starter” as far as their business. They don’t want people coming to their house… and usually zoning restrictions prohibit that!
But don’t worry, you can still use FourSquare for marketing even if you don’t have a “location”.
Here’s the one I liked best – can you start your own “brand” on FourSquare?
Unlike a user profile, a brand with a page does not check in or acquire mayorships or badges, it only leaves tips on other locations. There is also a difference in how users connect with branded pages. Foursquare users “follow” a brand’s page, rather than becoming “friends” with them. Branded pages also have more customization options with their header images and description boxes. For larger brands, this is the preferred option. There are many brands with well done pages such as IFC Channel and Time Out Chicago.
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