It’s that time of the month when I pay my cell phone bill… and, to me, it’s a whopper: a couple hundred bucks for talking minutes and data plans for our smart phones.
When I have gone to pay online the last few months, I’ve noticed AT&T’s catchy phrase that pops up frequently as the transaction is processed.
It says “RETHINK POSSIBLE”
I’m sure that’s supposed to mean something GOOD.
It’s supposed to remind us that we live in an age where adult stem cell transplants do marvelous things to repair damaged bodies.
It’s supposed to remind us that it’s cheaper to buy a new technology that’s twice as powerful as our old technology (projectors, laptops, etc) for about the same price.
Et cetera.
Et cetera.
And by implication when you do business with AT&T something equally marvelous is about to happen.
And I might have believed that if my wife and I handn’t spent a year trying to resolve constant overbilling with our landline phone.
We’d call month after month, get temporary fix, after temporary fix.
Get rebilled the erroneous charge.
Talk with someone new.
Get threatening letters about cancelling our service.
Call again to somebody new.
Finally at the end of the ordeal the billing issue seems fixed only to have our line develop this background hum that makes it virtually unusable.
We just keep it for emergencies now.
So when I see the little sign “Rethink Possible”… I do that everytime before I pick up the phone to call AT&T.
I ask myself – is getting help possible?
I rethink that a bit and usually conclude… No.
Beware the catchy motto you use for your business.
Your customers might just do what it says and decide it’s not worth trying to do business with you.
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