La Bella Baskets Representative builds network through targeted advertising

Home business people are constantly looking for ways to promote their business. Here’s how one home based business used a website to advertise their home business opportunity: La Bella Baskets Representative builds network through exposure on HomeBusinessBug.com. La Bella Baskets offers income from the direct sale of gift baskets (retail) but also provides income through overrides on your “network”. In other words it’s a network marketing opportunity that not only has a genuine “retail” product but also way to earn additional income.

“Selling” can be difficult for network marketers… both the retail end and the network building end. It’s easy to enter a Home Business opportunity and say “I don’t want to contact my friends. I will just advertise and find new people.” As they say “that’s easier said than done.”

Often advertising for your opportunity in “mass media” (i.e. a publication not targeted towards business opportunities) fails to generate sufficient “return on investment”. (Your local paper MAY work to sell retail product though. That’s something you can only test.)

To advertise to opportunity seekers, it is important to seek out a Work At Home Directory or similar outlet that business opportunity seekers aim to visit looking for an appropriate opportunity. A Work From Home Advertisement placed at a “hub” site where opportunity seekers congregate will likely have better results than a general ad “somewhere” on the internet.

Furthermore, if you’re in a network marketing opportunity, let’s face it, people have been lead to believe such opportunities are often “scams” and “pyramid schemes”. If you advertise on a website where people visit who do not have this bias against network marketing – you have less heartache and are more likely to obtain a favorable results from your advertising.

This may explain why this network marketer had such good results from an online advertising campaign.

Please recognize though that no advertising is a “slam dunk” – EVER! Also note that this representative “kissed alot of frogs” to get 7 new distributors. There were 49 leads to work through! The results are very good, but they are not “effortless”.

And remember, if you can use advertising to build your MLM network, network marketers need to be trained, mentored, and supported if they are to be successful in making their own direct sales and recruiting their own sales network! Using ads to get people in the “front door” is only the beginning. The advertising outlet has no control of the “backend” though some times they are blamed for not delivering “full grown” new distributors who just take off without needing support!

Note: Thanks to Home Business Bug for bringing this to our attention and sponsoring this post.