No, not me personally, this guy.
In case you didn’t know, Google counts backlinks to your site as a measure of your site’s “relevance” on individual keyword phrases.
For quite some time you’d see people saying (advertising in Google Adwords no less!) “Buy PR 7 links!”
Buy enough of those kind of links and a purely commercial site might look “relevant” even if – on the actual page – it had very, very little to say. So this practice was banned. Google, upon considering a link “paid”, sunk the site in the rankings assuming they were all or mostly paid links.
This company finally straightened it out about $4 million dollars later… But in the process they learned about other ways to get sales, through social media, etc. And legitimate SEO.
But unless you have a lot of money first and are looking for a short cut, you’re not likely take this pathway really. You’re using other techniques for building backlinks and finding traffic.
It’s a good article though. Be sure to see what I said about being enslaved to free search engine traffic here too!
No comments yet.