We’re talking big companies here like Coke putting sodium in bottle water to dehydrate you and Frito Lay putting MSG in Doritos to mess with your mind…
Business Insider considers it “Great Marketing” … I guess they’d applaud putting opium in children’s candy too as long as it made people buy more!
Here are their top 10 marketing ploys…
1. Greeting Cards,
2. Diamond Engagement Rings,
3. Bottled Water,
4. Ladies’ razors (can’t just have men shave!)
5. Jogging shoes
6. Cocaine and caffeine in consumer drinks (“Coke’s” original reason for success)
7. Paris Hilton sex tape (How else can you explain how a talentless bimbo gets jobs?)
8. Claiming Listerine is as good as flossing
9. Mandatory “Coffee Breaks” to sell more coffee
10. Adding nicotine to cigarettes
In case offering superior value at a reasonable price doesn’t work for you… take your clue from the kings of crass.
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