How I landed a story on CNN & get quoted in the Wall Street Journal & how you can do the same! Michelle Dunn

It has taken me years and it is still slow sometimes but then suddenly something like this CNN interviewcomes along and it seems worthwhile.I have been being asked how I landed these stories and I want to share with you what I did to get interviewed for stories like this one and others in the Wall Street Journal or other publications:

I made a list of what I wanted to accomplish, getting to be a regular contributor to the WSJ and getting on TV are two examples. Then I made a “sublist” for each of those goals, what I would do to accomplish each one.

My sublist for getting on TV was to do more public speaking and teaching, learn more about being on TV and how to do well at it, such as learning how not to talk with my hands, always smiling, listening, being clear and concise, learning what clothes and makeup were best on TV to appear professional. Then I started out by pitching myself to cable television shows locally and in my surrounding states, NH, MA, CT. I landed many spots and was always asked back. Once I taped these shows I would get a DVD copy of the shows and I had them all put onto one DVD that I could then send out to the national television networks showing I had experience.

My sublist for getting national print publicity, such as the WSJ, CNN, or Forbes was to provide helpful content that focused on their stories. To do this I had to get a subscription to the WSJ so I could read it and know the journalists, what they wrote about, what was up and coming, just to familiarize myself with their publication. I did this for every publication I was going to try to get quoted in.

I would write letters to the editors about stories that pertained to what I know and my books, I started including them on my medial list to receive my press releases. I also joined HAROwhich is run by Peter Shankman, Help a Reporter Out, it is free and you get an email each day with listings from journalists on what stories they are working on and what information they need. You can pitch them and if they are interested, they email you or call you.

I hope this helps you to gain more publicity! If you want more tips or information on how I have gained worldwide media attention you can also check out my newest book “Mosquito Marketing for Authors” it will tell you how I self published an award winning book that is a consistent best seller in its category as well as how you can get worldwide media attention for yourself and your books or business.

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