It’s a lesson in ubiquity… the sense that you are “everywhere” and “ahead of the competition”. Along with that goes the sense that anyone or any organization that is everywhere is likely all knowing, omnicompetent too, i.e. “brilliant”.
This true life story relates to a man who felt like he was living out the story “Death of a Salesman”. His competition was creating the impression that they were ubiquitous and all knowing.
More importantly, it’s how he got that trait working for him. He’ll be revealing something about what he did to turn things around.
But before you even click the link you may consider possible answers to this question:
How can you be considered an expert in your niche?
Where are the crossroads where your prospects all seem to go?
- Do they read the same trade journal?
- Do they listen to the same radio station?
- Do they go to the same internet sites?
Once you know where they “go” you can position yourself there through advertisements, articles, and other promotions that put your information in their hands and make you appear ubiquitous.
Read Perry Marshall’s story and you’ll know what I mean.
My first few years in sales were a long, hard road.
I pounded the pavement for months, educating every company I could find about the marvelous benefits of my hot new technology. I crisscrossed the Chicago area in my beige Ford Taurus seeking anyone who would listen to me.
I sponsored lunch & learns, Dog & Pony Shows, demonstrations . . . catered lunches, gave impassioned presentations. . . I pumped myself up in the mirror every day. “You’re good enough, you’re smart enough, and people like you.”
I reassured myself, “Dude, one of these days all these deals are gonna start popping and yer gonna get yerself some mighty fine commission checks.”
The story continues here… Missionary Work by Perry Marshall
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