Archive for May, 2010

Amazon’s CreateSpace and Ingram’s Lightning Source are both well known services. Book expert Steve Weber offers his tips on choosing a self publishing platform. My bias is that if you want to see if something will sell before you publish, TEST YOUR BOOK ON KINDLE! But just because it doesn’t sell on Kindle doesn’t mean [...]

Mashable had this interesting article on Social Media Ad Stats While social media holds great potential for targeted advertising, not all advertising venues and formats are equal. Here’s the summary: Surprisingly, the study suggests that banner ads may be the best choice for advertisers that want to push a product. However, for campaigns that want [...]

According to the AmericanMinute.com, this is the origin of “Memorial Day”: Southern women scattered spring flowers on the graves of both the Northern and Southern soldiers who died during the Civil War. This was the origin of Memorial Day, which in 1868 was set on MAY 30. In 1968, it was moved to the last [...]

As I was doing some reading, I cam across this book… Success Made Simple: An Inside Look at Why Amish Businesses Thrive. I always enjoy visiting different Amish communities whether they’ve been in Tennessee, Ohio, or Pennsylvania. I enjoy seeing Amish culture where families work together. For the most part the Amish work at home, [...]

What’s your first take on the iPad? Expensive toy? Bunch of baloney? Another form of Apple self indulgence? Or business tool? I don’t have one… I’ll wait till the new versions come out. I do have an iPhone though and use it constantly for business and professional purposes as well as personally. So I’m not [...]

From Fox41.com: BBB Warns of Delta Airlines Scam This is a new twist on an old scam that’s been seen again and again. Why Delta would recruit mystery shoppers for some other reason than to improve their own business and send out checks for thousands of dollars to people? Letters that look as if they’re [...]

From the Arizona Republic: The economy and new ways of working at home have hurt office leases in some markets as the Arizona Republic records in this article. About one third of this communities office space is “available for lease”. People working at home was specifically mentioned as one reason for the decline in office [...]

Web Worker Daily had a good article on 7 Items That Employers Want To See On A Telecommuting Resume In a word: Prior experience.  They want to know you know how to work remotely. Self-direction. Can you really guide yourself on a project? Can you prove it? Great communication. Technical skills. Knowing the company specific [...]

In New technology, expectations help home-based businesses gain ground Candace Renalis notes that at least two trends are converging to promote home business. 1) New technology 2) New expectations We can all see that the plummeting price of home office technology, access to broad band internet and with that a host of new cost saving [...]

Here are some great Summertime Marketing Tips that can set your business apart from the competition. They are fun and – based on the local businesses here – they are NOT something people in business ordinarily think of doing. They’re great things to tie in with the local media as well. I’m too old to [...]