I hope to God (literally!) that I never have need of a criminal defense attorney. Unlike most middle class people though, I have no illusions that “it can’t happen” to an ordinary citizen who’s done no wrong. All it takes is a politically motivated prosecutor who is willing to use their insider knowledge of the courts to “game the system” and you’re in for the fight of your life. For some it’s a weird form of personal therapy, for others, its a way to advance their careers by taking down an easy mark, namely, you.
For that reason I’m interested in general about how criminal defense attorneys market themselves because ordinary people in extraordinary trouble won’t know good criminal defense attorneys by name like the crooks do at the jail because they’re constantly in trouble. In the case of this site for an obviously older more experienced Los Angeles criminal defense attorney, we see there’s not as much emphasis on the Web 2.0 bells and whistles as on the other personal injury sites. Whether due to his age or the urgency of a criminal charge, he’s pretty much dependent on the phone to ring. At the very least I’d urge him to adopt the use of a Google Voice number on the site to allow the person to call instantly and also provide a form of tracking to test the relative usefulness of this website versus other forms of advertising.
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