Archive for 2009

Can Twitter be a way to test a business idea? Could be… but this test flopped! Twitter has lots of appeal. 1. It’s free. 2. Thousands of potential followers 3. Huge potential viral impact if the idea takes off. So instead of building the Website he dreamed of first, he tested the idea on Twitter. [...]

Happy Thanksgiving – I hope that despite the obstacles many are facing in our economy that we still find this to be a day of Thanksgiving to God for the benefits we have received. I was speaking with someone yesterday who – at least for the moment – is down and out and dependent on [...]

Employee Engagement is a strategy enlightened companies pursue to cultivate and harness the inner drive of their employees for the common welfare of the company. Here, Dilbert’s management deftly seeks to apply these insights to his own company’s success! Yeah, this is about how it works…

What is List Building? by Dave Lovelace One of the hardest things in business is actually drumming up the business. Whether online or off, you need people to DO SOMETHING if you want your business to be a success. For online business, one way to reach the people that will be most interested in your [...]

How do you use Twitter to augment a presentation or get feedback from a presentation? Frankly, I’d never considered it. In fact I’d like to say I understood it all perfectly, but I’m still taking it in. If you’d like to read this free presentation (no affiliate link just an offsite PDF), it’s here: How [...]

As I’ve told you before, I’m dipping my toe in the Kindle Publishing world. Here is the product I refer people to in order to learn how to enter that market: Kindle Publishing. This is an affiliate link and if you like the idea, I’d appreciate you buying it through my link. You can receive [...]

SmallBizBee makes a great point in their blog post entitled A Quick-Hitting 3-Step Content Marketing Campaign to get Customers this Month. So much of the advice in applying “online marketing” strategies to brick and mortar business is about “maybe”. Maybe someone will wander to your website. Maybe a search engine will not list you on [...]

List Building 101 – Create Squeeze Pages by Dave Lovelace There are dozens of them on the Internet. We read them every day but are they effective? Do they make you want to actually do the thing they are asking you to do – which is normally to sign up for an email list? What [...]

Why Do You Need to Build a List? by Dave Lovelace Most business owners would agree that without a plan, their enterprise doesn’t stand a chance. It is like firing a shot in the dark hoping to hit a target. Part of that “road map” you build your business upon includes finding people who will [...]

Autoresponders and Email List Building by Dave Lovelace Everyone has received an email. Everyone has also received unsolicited emails. That makes it all the more important to build a list of subscribers who won’t mind you communicating with them this way. One of the most common ways that online business owners connect with their potential [...]