Here’s a neat example of a company using the Holiday to promote their core service by offering a freebie to the customer. Since the Post Office doesn’t seem to want to handle “letters to Santa” this company has set up a direct phone hotline for your tot to have a conference call with Santa!
Of course, we talked about how this company makes money, so while it may be “Free” to the kids, it may turn them a handy profit or at least pay for itself…
Once they are set up with this company, using their conference call service the next time will be easier.
How do you take advantage of seasonal awareness in your customers to move your business ahead?
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