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Call this the Epic Billboard Fail. Three local newscasters appeared on their station’s billboard which also broadcast headlines in real time via Twitter.
As the driver went by he captured this picture of the three with this headline… “3 Accused of Gang Rape in Monroeville!”
Sometimes Twitter and marketing don’t mix!
Epic Billboard & Twitter Fail!
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Darrin Crudup on November 30th, 2009 at 8:02 am
Interesting Faux pas in favor of the news team. Any publicity is good publicity. Their ratings probably went through the roof.