SmallBizBee makes a great point in their blog post entitled A Quick-Hitting 3-Step Content Marketing Campaign to get Customers this Month.
So much of the advice in applying “online marketing” strategies to brick and mortar business is about “maybe”.
Maybe someone will wander to your website.
Maybe a search engine will not list you on page 10,002 of the search results.
Maybe someone will read what you wrote.
Maybe some philanthropist will send you a check … one day.
Maybe.
This article is about getting as far away from “maybe” and making some money as possible. It’s about people with a real world product or service – not someone hoping for a click on a high dollar Pay Per Click ad.
It’s about how to use a free commodity… an ebook to turn your current subscribers into paying customers and how to use direct response marketing to find new readers for your online offering and, as a result, make some money.
Unlike most online strategies, it assumes you will actually reach out in ways beyond the free download… by calling a prospect.
Read: A Quick-Hitting 3-Step Content Marketing Campaign to get Customers this Month.
Could this work for you? It’s more likely to work than “Maybe”!
Work At Home Business Opportunities Weblog | A 3 Step Content … | #1 Home Based Business Opportunity on November 25th, 2009 at 6:37 pm
[...] the rest here: Work At Home Business Opportunities Weblog | A 3 Step Content … addthis_url = [...]
online strategy on November 26th, 2009 at 9:21 am
Hmm… Interesting. Will try it out and hope it works.
Steven Roddy on November 27th, 2009 at 12:19 pm
I have used 2 of these steps but I think the 3rd step is going to prove the most beneficial to my site.