A Simple Concept Allows Business To Gobble Up The Competition During A Recession

This post isn’t about working at home per se, but it’s concepts may apply to your work at home business. It shows that it’s possible for a business to obtain a wild increase in market share even in a recession. And – as you may have guessed – the strategy that made this possible did NOT come from some New York advertising guru… it came from someone “in the trenches”. A small business owner developed the strategy that allowed a nationwide franchise chain to “own” this recession and make huge strides forward in profitability.

It’s the story of the $5 Footlong Sub at Subway.

Best of all, despite the discount (a $5 sub is about $1 less than the “normal” price), the profit margins did not go down because of the significantly increased volume.

No marketing program works “forever” … but this one is allowing Subway to move ahead and pass McDonald’s in total number of retail locations – during a recession no less.

This strategy won’t work if your home business is about making hand crafted specialty art.

But if you’re home business is fried pies or something a bit more like a commodity, it just might work.

Interestingly, though franchise owners could see it working in the test stores, many doubted it would work for them. Yet when they tried it, the percentage of profits remained stable and business boomed.