The folks at Thomas Nelson are no fools. According to the Wall Street Journal this major religious publishing house will offer aspiring authors a self-publishing option.
If a writer self-consciously follow’s Thomas Nelson’s content guidelines in producing these self published works and the sales “take off”, it might be a way to join the “big time”. Thomas Nelson publishes many stellar authors and will be monitoring sales from the self publishing unit to identify future stars as well as to create a new profit stream in an industry that’s seeing hard times.
Michael Hyatt, the CEO of Thomas Nelson tells about this new program and offers his reasons for the company’s move in this direction: Should You Consider Self-Publishing